Product Marketing Manager, Audience & Messaging

About Us

Therabody® is the wellness tech leader with a mission to inspire and enable everybody to feel, perform and look their best. Therabody’s product ecosystem includes category-creating innovations in wellness, performance and beauty products, proprietary software and digital content. We define the cutting edge of wellness technology and have won accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things and the TIME Best Inventions 2025 award. We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts—inside and outside of the office.

If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, we invite you to join us in pushing the limits of what can be achieved for everybody.

About the Role

Therabody is looking for a Product Marketing Manager to own the audience intelligence and messaging architecture that underpins how we go to market. This role is not focused on a single product launch; instead, it ensures every launch is more coherent, targeted, and effective. You will build the systems—persona frameworks, central messaging architecture, and shared vocabulary—that brand, digital, retail, and sales teams rely on.

You will operate at the horizontal layer, maintaining the narrative thread that connects Therabody’s growing portfolio into a single, legible story for each audience we serve: the athlete, the wellness seeker, the beauty consumer, the clinician, and the retail buyer.

This is a full-time role that can be held from our Los Angeles headquarters on a hybrid basis or remotely within the United States.

Responsibilities

• Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, packaging copy, and sales enablement materials across the product portfolio.
• Develop actionable buyer and user personas that go beyond demographics, incorporating need state, wellness goals, category fluency, lifestyle context, and purchase journey—across both DTC and retail.
• Integrate competitive, category, and consumer intelligence into everything we produce, ensuring marketing and sales teams are always working from current, validated context.
• Partner with product and brand marketing to maintain narrative coherence across product pillars—wellness, performance, and beauty—without slowing down execution.
• Translate audience and messaging strategy into the language brand, digital, media, retail, and sales teams need to hit their goals, with a real understanding of their workflows and constraints.
• Establish and run cross-functional rhythms (with Marketing, Digital, Media) to keep audience and messaging context flowing across teams.
• Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster—because they make you better, not because someone asked you to.

Requirements

• 5+ years in product marketing, with significant time in multi-product or multi-segment consumer brands (wellness, beauty, health tech, or consumer electronics a plus).
• Deep experience with persona development rooted in qualitative research and behavioral insight, not just demographics.
• Strong cross-functional skills: ability to align stakeholders, influence without authority, and adapt communication to any audience in the organization.
• Experience messaging products that are actively defining or redefining their category—comfortable working without a ready-made frame and skilled at building one the market can follow.
• Genuine empathy for cross-functional workflows—you meet collaborators in their language, context, and constraints, and handle the translation so they don’t have to.
• Comfort leveraging AI as a core part of your workflow when the problem calls for it.

Nice to Have

• Experience marketing across both DTC and retail/wholesale environments.
• Experience marketing both physical and digital products.
• A track record of scaling an emerging product line or segment program from 0 to 1.
• A background in building or contributing to a company’s brand narrative and category positioning.
• Comfort working with consumer usage data, sales, or pipeline analytics to validate messaging effectiveness.

Pay

The pay range for this role is $130,000 - $150,000 USD per year (Los Angeles HQ).