Product Marketing Manager

About the role

A Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement.

Responsibilities

• Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation)
• Define ICPs, personas, value propositions, and competitive differentiation by vertical
• Translate customer pain points into crisp, credible enterprise messaging
• Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what's in it for me," "why Zello," and "why now" story for executive audiences
• Create “vertical deal kits” that improve win rate
• Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
• Build ROI inputs and business case templates that help champions sell internally
• Partner with Sales leadership to ensure assets are used, not just produced
• Design centralized reporting to monitor win rate and health of campaigns
• Proof and credibility collaboration
• Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
• Work with Customer Marketing to operationalize references and proof in late-stage deals
• Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis
• Establish win/loss feedback loops and incorporate learnings into messaging and enablement
• Execute go-to-market strategy for new and existing product features, from beta through general availability
• Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
• Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
• Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)

Requirements

• 3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
• Strong experience building sales enablement that impacts pipeline outcomes (not just content production)
• Comfort working with enterprise sales teams, pipelines, and deal stages. Sales Team, Product, Customer Success, Sales Engineering and RevOps.
• Ability to craft ROI narratives and business cases (finance-friendly, champion-friendly)
• Strong writing and messaging chops; you can turn complex product value into clear customer language
• AI-native: you routinely use AI to research, draft, iterate, and scale GTM deliverables; you can design AI-assisted workflows (e.g., asset generation, competitive monitoring, enablement personalization) with strong quality control
• Familiarity working with analyst organizations like Gartner and Forrester

Qualifications

• Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications
• Experience with partner enablement and channel motions
• Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging

Skills

• Highly collaborative; thrives in weekly cadence with Sales/ABM/BDR
• Fast iteration mindset (ship, learn, improve)
• Data-informed, but also strong qualitative instincts from customer and sales conversations

Benefits

We provide competitive pay, equity with significant upside, and intentionally design our benefits to encourage healthy and well-balanced employees, flexible schedules and time off. We even offer a sabbatical after every five years of service so you’re able to pursue and enjoy what matters most to you. And of course, we wouldn’t be a technology company without a ping-pong table and free snacks in our break room.

Pay

Competitive compensation package including base salary, performance-based incentives, and equity with significant upside.

Schedule

Full-time position with standard work hours.