Product Marketing Manager

About the role

WebPT is seeking a Product Marketing Manager to support the go-to-market strategy for WebPT's product portfolio, focusing on solutions that serve the rehab therapy market. This role is ideal for an emerging product marketer who understands how AI is reshaping industries and is eager to be part of that evolution.

Responsibilities

• Support the go-to-market strategy for WebPT's product portfolio across the rehab therapy market.
• Work cross-functionally to support the go-to-market strategy for new solutions and feature launches, contributing to planning and execution.
• Partner with Marketing to help develop product positioning, buyer personas, and differentiation messaging that supports the selling process.
• Support marketing campaigns and events, including tradeshows and webinars.
• Enable the Sales and Success teams to win.
• Help ensure they understand the messaging, positioning, and pricing in the market, and can articulate the value of WebPT's solutions.
• Competitive Intelligence: Research and maintain up-to-date competitive intelligence across WebPT's product lines, with a particular eye on how AI is reshaping the competitive landscape.
• Understand what competitive offerings exist in the market and help develop strategies to compete successfully.
• Contribute findings to improve acquisition and retention campaigns and inform the product roadmap.
• Analyze market and Member feedback to make suggestions on how to best position and communicate our software offerings to meet Member expectations and increase product usage.
• Collaborate with Product Management to share findings from market research and contribute to roadmap discussions.

Requirements

• Two to three years of previous B2B SaaS product marketing experience, preferably in the software/tech industry.
• Familiarity with the rehab therapy market or a strong interest in developing deep expertise in the space.
• A genuine curiosity about how AI is evolving and a strong desire to embrace AI tools and communicate their positive impact on the clinicians and practices we serve.
• Bachelor's degree in marketing, business, or a related field — or equivalent years of experience.
• Experience supporting product positioning and competitive analysis.
• Exposure to building and executing go-to-market strategies.
• Experience collaborating effectively across functions like sales and product management to achieve results.
• Experience working with cross-functional Marketing teams to deliver programs.
• Excellent communication skills, both written and verbal.
• Must be comfortable presenting to groups.
• Be a team player and work well with a highly collaborative team.
• Be organized, ahead of schedule, communicative, and accountable.
• Willingness to manage change, grow with the company, and remain focused under pressure.

Qualifications

• Strong customer service skills, including active listening and the ability to offer clear, reassuring communication.
• Willingness to manage change, grow with the company, and remain focused under pressure.
• Willingness to travel to local and/or out-of-area WebPT customer clinics for in-person engagement and research.
• Ability to learn the WebPT application inside and out.

Skills

• Strong analytical and problem-solving skills.
• Excellent project management and organizational skills.
• Ability to work independently and as part of a team.
• Experience with market research and competitive analysis tools.

Benefits

• Ample Time Off for fun and rest.
• Work from nearly anywhere in the US.
• Time Off to make an impact through volunteering.
• Multiple Employee Resource Groups (ERGs).
• Health, Dental, Vision, 401k, HSA, and many other benefits.
• Authenticity and Acceptance: Fair and competitive compensation based upon industry peer benchmarks.

Pay

The initial hiring range for this position is: $84,700 - $114,400.