Product marketing manager

About the role

The role is a product marketing manager at Watershed, an enterprise sustainability platform. This position requires experience with AI in product marketing workflows and an interest in developing deeper skills in that capacity. The role is based in San Francisco or New York City, but can be remote in the US (with a preference for West Coast locations).

Responsibilities

• Define and implement the product marketing and launch strategy for strategic product areas.
• Specialize in developing product adoption and customer expansion strategies with the customer and product organizations.
• Partner closely with the product, sales, and policy teams to create compelling materials for sales teams and marketing campaigns.
• Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.
• Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing messaging, positioning, and go-to-market plans.
• Build and reinforce a culture of diversity, inclusion, and high performance.

Qualifications

• 7+ years of B2B product marketing experience.
• A strong track record of product messaging, positioning, and strategies for B2B enterprise software products.
• Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.
• Experience driving customer expansion.
• Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.
• Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done.
• Experience with artificial intelligence in workflows, an interest in learning and building agentic workflows to support product marketing goals.

Benefits

Watershed offers competitive compensation ranging from $142.6K to $195K, with benefits including:

• Flexible work schedule
• Health insurance
• Retirement plans
• Professional development opportunities