Product marketing manager

About the role

The role is a product marketing manager at Watershed, an enterprise sustainability platform. This role involves defining Watershed's messaging, positioning, audience segmentation, launch plans, and demand strategy for major product areas within their sustainability AI platform. Additionally, the candidate will specialize in developing expansion strategies to drive existing customer adoption of new products and features.

Responsibilities

• Define and implement the product marketing and launch strategy for strategic product areas, from market sizing and audience segmentation, to positioning, messaging and GTM execution.
• Specialize in developing product adoption and customer expansion strategies with the customer and product organizations.
• Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.
• Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.
• Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans.
• Build and reinforce a culture of diversity, inclusion, and high performance.

Requirements

• 7+ years of B2B product marketing experience.
• A strong track record of product messaging, positioning and strategies for B2B enterprise software products.
• Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.
• Experience driving customer expansion.
• Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.
• Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done.
• Experience with artificial intelligence in your workflows, an interest in learning and building agentic workflows to support product marketing goals.

Qualifications

• Interest in developing deeper skills in that capacity.
• Willingness to work from an office 4 days per week (except for remote roles).

Benefits

Watershed offers a competitive compensation range of $142.6K - $195K.