Product Marketing Manager

About the role

This position is the brand’s product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand’s product, from definition, development, launch, and end of life. This position will play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision.

Responsibilities

• Play a key role in translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels.
• Directly influences the brand’s product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
• Prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
• Collaborate with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
• Understand global trends and how they impact our innovation funnel.
• Deliver upfront scoping and clear articulation of product needs to our Engineering teams.
• Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.
• Conduct on-going category assessments to identify growth, gaps and opportunities.
• Understand the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term.
• Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.).
• Understands and articulates the feedback from distributor markets.
• Translate the brand’s features and benefits to the Product Launch team to develop successful launch plans.
• Ensure that final launch plans connect to the overall product priorities scoped in the original brief.
• Work collaboratively across marketing and guide different marketing teams to develop effective product information, training, and collateral for our retail, trade, and distribution channels.
• Ensure accuracy of all assets (photo, video, brochures, etc.) created by other teams.
• Manage and develop revenue generating accessories.
• Be the spec champion for the company by tracking and disseminating a multitude of specifications and design information that are 100% accurate.
• Develop people by understanding their capacity and capabilities and assisting them in building on their strengths.
• Promote a culture of continuous learning and development among team members and across the organization.
• Cultivate a team-oriented environment that values collaboration and open communication.

Qualifications

Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.

Understand global trends and how they impact our innovation funnel.

Deliver upfront scoping and clear articulation of product needs to our Engineering teams.

Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.

Conduct on-going category assessments to identify growth, gaps and opportunities.

Understand the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term.

Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.).

Understands and articulates the feedback from distributor markets.

Translate the brand’s features and benefits to the Product Launch team to develop successful launch plans.

Ensure that final launch plans connect to the overall product priorities scoped in the original brief.

Work collaboratively across marketing and guide different marketing teams to develop effective product information, training, and collateral for our retail, trade, and distribution channels.

Ensure accuracy of all assets (photo, video, brochures, etc.) created by other teams.

Manage and develop revenue generating accessories.

Be the spec champion for the company by tracking and disseminating a multitude of specifications and design information that are 100% accurate.

Develop people by understanding their capacity and capabilities and assisting them in building on their strengths.

Promote a culture of continuous learning and development among team members and across the organization.

Cultivate a team-oriented environment that values collaboration and open communication.

Benefits

We Value Our Employees By Providing Competitive compensation based on skills
Industry leading health, dental, and vision plans
Generous 401 (K) savings and profit sharing
On-site UW Health clinic, fitness center, and walking paths
Education assistance and internal training programs
Electric vehicle charging
Maternity & paternity leave

Pay

N/A

Schedule

N/A