Product Marketing Manager

About the role

The Product Marketing Manager will play a pivotal role in driving product adoption and growth through strategic marketing plans, market research, and customer engagement.

Responsibilities

• Conduct thorough market research to stay informed about industry trends, competitive landscape, and customer needs.
• Develop compelling product positioning and messaging that differentiates our solutions in the market.
• Plan and execute go-to-market strategies for product launches and updates.
• Collaborate with cross-functional teams to ensure alignment and successful implementation.
• Create and manage engaging content, including product collateral, case studies, webinars, blogs, and sales enablement materials.
• Partner with the sales team to provide tools and training that enhance their ability to sell our products effectively.
• Develop sales presentations, product demos, and FAQs.
• Foster strong relationships with customers to gather feedback, understand their needs, and build advocacy.
• Use insights to improve product offerings and customer satisfaction.
• Analyze and report on the performance of marketing campaigns, using data to optimize strategies and achieve business objectives.

Requirements

• 3-5 years of experience in product marketing, preferably within the SaaS or tech industry.
• Proven track record of successfully launching and managing product marketing campaigns.
• Strong analytical skills and ability to translate complex data into actionable insights.
• Exceptional communication skills, both written and verbal.
• Experience with marketing automation tools and CRM systems.
• Ability to work independently and thrive in a remote work environment.
• Creative thinker with a passion for innovation and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.

Skills

• Market research and analysis skills.
• Product positioning and messaging development.
• Go-to-market strategy planning and execution.
• Content creation and management.
• Sales enablement and presentation development.
• Customer relationship management.
• Data analysis and reporting.

Benefits

A description of our employee benefits can be found here.

Pay

The salary range for this role is $100k - $130k.

Schedule

We offer flexible working hours and a remote work environment.

Equal Opportunity Employer

Schoox is an equal opportunity employer and celebrates diversity in our workplace.