Product Marketing Manager

What You’ll Do

• Own the product marketing function and lay the foundation for scaling our GTM team.
• Drive GTM campaigns and product launches, coordinating across product, design, growth, and sales to drive awareness and self-service adoption.
• Craft messaging and positioning for Reducto products that resonates with both technical personas (AI/ML engineers, software developers, data engineers, etc.) and enterprise buyer personas (executive buyers, product managers, line of business owners, etc.).
• Partner with product and growth to optimize the self-serve funnel, from activation through expansion, using product data to identify friction and opportunity.
• Create ICP and persona intelligence, mapping buyer journeys for both self-service users and enterprise customers.
• Create compelling and effective technical marketing content including web, blog, video, and social media to fuel marketing campaigns and demand generation efforts.
• Work closely with GTM ops team to measure our impact to the sales & marketing funnel (web traffic, leads, sales opportunities, etc.) and implement improvements to accelerate conversion rates at each stage of the funnel.
• Support sales enablement initiative that equip our teams to win: pitch decks, customer stories, competitive intelligence, and objection handling.

Why Reducto

• Impact: Your work directly shapes how the world’s best AI companies access and use enterprise data.
• Speed: We move fast, ship often, and iterate in days, not months.
• Learning: Work alongside world-class engineers, operators, and founders who care deeply about product, precision, and velocity.
• Benefits: Unlimited PTO, daily lunch, commuter reimbursement, comprehensive insurance, health and wellness budget, parental leave.

Bonus Points

• If you have built product marketing function from scratch at an early-stage startup.
• If you have experience marketing AI/ML, infrastructure, or document processing products.
• If you are fluent with marketing tooling - CRM platforms (eg Salesforce, Attio), interactive demos (eg Arcade, Storylane), web analytics (eg Google Analytics, PostHog), lead enrichment (eg Clay, Default), and data analysis & reporting (eg Hex).
• If you care deeply about combining technical excellence with business impact.