Product Marketing Manager

About the role

Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.

Responsibilities

• Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.
• Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
• Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.
• Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.
• Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings.
• Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives.
• Attend customer-facing meetings and events when marketing presence adds value.

Qualifications

• 5+ years product marketing experience, ideally at B2B SaaS startup or AI company (fashion/retail/creative tech a plus)
• Proven ability to develop positioning and messaging that drives pipeline
• Strong strategic instincts paired with ability to execute
• Experience building GTM plans for product launches

Benefits

• Competitive salary and equity options
• Comprehensive benefits package including health, dental, and vision insurance
• Opportunity to work on cutting-edge AI technology with a high-impact team
• Fully remote with a supportive company culture
• Be part of a rapidly growing company with significant growth potential

Pay

The base salary range for this role is $150,000 – $190,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.