Product Marketing Manager

Key Responsibilities

• Develop and execute the global portfolio strategy consistent with business goals and market trends.
• Lead lifecycle management including product introductions, transitions, and end-of-life rationalizations.
• Conduct market research, competitive analysis, and voice-of-customer (VOC) initiatives to inform roadmap priorities.
• Own downstream marketing strategy, go-to-market planning, and launch execution.
• Localize and adapt clinical, regulatory-compliant content for multiple customer segments (dentists, sleep physicians, healthcare systems) in the US and Worldwide.
• Manage pricing, packaging, and commercial programs to support growth and profitability targets.
• Create compelling messaging that differentiates ProSomnus Devices.
• Produce customer-facing content including sales tools, presentations, clinical summaries, and digital assets.
• Translate complex technical, scientific, and clinical features into clear customer-centric benefits.
• Equip sales teams with training tools, educational materials, and objection-handling resources to increase adoption and close rates.
• Support ongoing commercial execution by maintaining a robust pipeline of high-impact sales collateral.
• Partner closely with R&D, Clinical, Operations, and Sales to align roadmap, messaging, and market priorities.
• Serve as the product marketing lead on cross-functional launch, product development, and compliance projects.
• Develop and manage Key Opinion Leader (KOL) and thought-leadership initiatives to elevate, differentiate, and position the ProSomnus devices.
• Support professional education, trade shows, and clinical events to drive awareness and strengthen brand positioning.
• Track product adoption, campaign ROI, market penetration, and message resonance to guide ongoing strategy.
• Use data and analytics to refine targeting and improve the effectiveness of marketing initiatives.
• Track demand and control plan KPI's relative to expectations.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Science, Engineering, or related technical field.
• 5+ years of experience in product marketing, portfolio marketing, or downstream marketing; medical device experience strongly preferred.
• Proven success planning and executing product launches in healthcare or technology markets.
• Demonstrated ability to synthesize market insights into actionable strategies.
• Excellent written and verbal communication skills; strong storytelling capability.
• Experience leading cross-functional initiatives and driving alignment across sales, clinical, manufacturing and R&D organizations.

Preferred

• MBA or advanced degree.
• Experience marketing Class II medical devices, therapeutics, or dental/sleep health technologies.
• Familiarity with digital marketing platforms, CRM systems, and sales enablement tools.

Competencies

• Strategic thinking with strong analytical/quantitative skills.
• Customer-centric mindset with deep empathy for clinician and patient needs.
• Ability to manage multiple projects with attention to detail.
• Strong cross-functional influencing and stakeholder management skills.