Product Marketing Manager
About the role
Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals. Today, over 1,500 customers run on Nooks, including Notion, HubSpot, Cursor, and Rippling. We’ve raised $70M+ from top VCs like Kleiner Perkins, which made its first sales-tech investment in over a decade with us. Since then, we’ve tripled ARR each year for 3 years running and grown a high-caliber team turning the art of sales into a scalable science.
What You’ll Do
- Storytelling
- Develop and continuously sharpen Nooks' core messaging and positioning that are grounded in customer conversations, the competitive market, and our product's true differentiation
- Build and validate messaging through direct customer calls with VP-level buyers; synthesize insights into frameworks the whole team can use
- Ensure consistency across every customer-facing touchpoint: website, sales deck, outbound sequences, product announcements
- Drive Product Launches
- Own product launches end-to-end. From defining the audience and go-to-market strategy to producing launch assets and enabling the field
- Partner with Product and Engineering to understand what's being built and why it matters, then translate that into compelling market narratives
- Develop launch assets including one-pagers, web-site landing pages, solution briefs, email campaigns, blog posts, and demo scripts
- Enable the Sales Team
- Build and maintain sales enablement materials: pitch decks, objection handling guides, competitive battlecards, and talk tracks
- Run regular sessions with sales to align on messaging, gather frontline feedback, and iterate quickly
- Be the person sales turns to when they need clarity, context, or a sharper story
- Competitive & Market Intelligence
- Track competitors and translate their moves into actionable guidance for the team
- Conduct win/loss analysis and customer interviews to identify where Nooks' story is resonating - and where it needs to evolve
- Create Thought Leadership
- Create content that establishes Nooks as a credible, forward-thinking voice in the AI sales category
- Write for multiple formats and audiences: blog posts, LinkedIn content, webinar narratives, customer stories
What Your Bring
- 4–8 years of product marketing experience at a B2B SaaS company, ideally with a technical product that ships products & features at a fast pace
- You've owned launches from strategy and messaging to assets and enablement and can speak to what worked and what didn't
- Exceptional writing skills: you can produce clean, compelling copy across formats without heavy editing
- Technical curiosity: you learn how products work by using them, and you can explain complex capabilities simply and accurately
- Customer empathy: you're comfortable running calls with VP-level buyers and you know how to turn a conversation into a positioning insight
- A bias for action: you operate well in ambiguity, create your own structure, and ship rather than deliberate
- Cross-functional instincts: you know how to work with product, sales, and engineering to get alignment without slowing everything down
- You've worked at a company that moves fast - shipping product frequently, iterating on messaging quarterly, and treating PMM as a strategic function
- Experience at an AI-native or AI-first B2B company, bonus points for familiarity with the sales engagement category
- Prior experience building a PMM function from early stages
Equal Employment Opportunity Statement
Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.