Product Marketing Manager
About the Job
LaunchDarkly is seeking a Product Marketing Manager to translate market narratives into pipeline and revenue. This role involves supporting product launches, collaborating with campaigns, sales, and product, and developing assets that enhance demand generation efforts.
Responsibilities
- Support product launches across the platform: coordinate timelines, messaging, and sales enablement materials to ensure launches are on schedule and sales reps have necessary resources
- Participate in GTM learning loops: partner with campaigns and digital marketing teams to execute tests and campaigns; analyze results and share insights to inform next steps
- Develop content that supports awareness and pipeline: write launch content, blog posts, ebooks, and SEO/GEO-driven assets that reinforce positioning and drive demand
- Maintain messaging consistency: update narrative and messaging across customer touchpoints as positioning evolves, ensuring alignment with sales, campaigns, and product
- Collaborate with sales, enablement, and campaigns: work with account executives and cross-functional partners to identify deal stalls and contribute assets and plays that address needs
- Track the customer journey: monitor how prospects move from awareness to pipeline, identify conversion drops, flag findings to relevant teams for resolution, and contribute to solutions addressing gaps
- Contribute to scalable GTM assets: document successful initiatives and help develop templates, talk tracks, and repeatable resources that improve team effectiveness
Qualifications
- 5+ years in product marketing, GTM, sales enablement, or a related B2B SaaS role
- Track record of building trust with sales and influencing cross-functional partners
- Proven ability to take ambiguous problems and drive them to completion
- Strong writing skills and high bar for quality content, with examples of measurable business outcomes
- Hungry to learn, picks up new concepts quickly, and takes feedback as fuel
Bonus Qualifications
- Technical background or experience marketing to developer or engineering audiences
- Experience in developer tools, DevOps, or technical B2B SaaS
- Hands-on experience with AI tools and building AI-powered workflows
Pay
Target pay ranges based on Geographic Zones* for Level 3:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $121,000 - $167,000
- Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $109,000 - $150,000
- Zone 3: All other US locations - $103,000 - $142,000
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
About LaunchDarkly
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
- Improving the velocity and stability of software releases, without the fear of end customer outages
- Delivering targeted experiences by easily personalizing features to customer cohorts
- Maximizing the business impact of every feature through the ability to experiment and optimize
- Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
- Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
About LaunchDarkly
We believe in the power of teams. We're building a team that is humble, open, collaborative, respectful, and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.
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Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.
Your safety matters to us
To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from @LaunchDarkly.com email addresses or via LinkedIn from "Verified Recruiter" accounts. Be cautious of emails from other domains. Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email.
Contact Information
If you have any concerns or questions, please notify us of any fraudulent representation by sending an email to careers@launchdarkly.com.
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