Product Marketing Manager

Duties And Responsabilities

• Spearheads research and analysis for key segments.
• Makes sure to monitor market and industry trends.
• Conducts competitor analysis & market research.
• Researches opportunities for new product categories.
• Conduits for Rep feedback on existing products or new product opportunities.
• Works in parallel with the Product Manager throughout the New Product Development Process, playing a lead, shared or supporting role depending on the stage.
• Collaborates with the NPD Project Manager throughout the New Product Development Process to ensure timely and effective launch of new products.
• Ledges product launch efforts (Play, Custom, Shade, Water).
• Empowers go-to-market teams such as Sales, Reps, Customer Experience, etc. with product messaging and assets and makes sure all systems/tools are prepared to support launch efforts.
• Leads Implementation Team projects including product launches, product changes, product sunsetting, annual price changes, etc.
• Identifies a coherent marketing strategy for products and product lines.
• Influences and aligns business leaders to ensure the successful execution of the marketing for all product initiatives and projects.
• Communicates product plans, delivery and performance to all stakeholders in an effective and timely manner.
• Provides product knowledge in training for key positions in the organization and throughout the distribution channel.
• Manages activities and external legal relationships supporting trademark registration and legal issues surrounding trademarks.
• Manages the Disney relationship specific to the EPCOT Flower & Garden Festival and Food & Wine Festival, including collaborating on the design to include strategic products, placing the order, and managing the photo/video session.

ATTRIBUTES

• Ability to synthesize large amounts of information and solution specific insights into discernable trends.
• Strong planning, project management and organizational skills.
• Strong product background focused on features and benefits of design.
• Good blend of strategic thinking and implementation skills.
• Able to manage projects through cross functional teams, diverse opinions and personalities while maintaining focus on the end goal.
• Strong customer skills.

Qualifications

• Bachelor’s degree is required.
• Advanced degree in Business or Marketing preferred.
• Minimum of 7-10 years of solution, brand or product marketing experience.
• Strong product management background.
• Strong planning, project management and organizational skills.
• Able to Travel.
• CPSI Certification within one year in position.

Pay And Benefits

The starting target salary range is $130,000 - $160,000, depending upon qualifications and experience. The posted pay range reflects the expected compensation for a fully qualified candidate. Starting pay may be above or below this range based on job-related factors such as skills, experience, qualifications, and training needs. In addition to base salary, the compensation package also includes eligibility for a profit-sharing opportunity. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical, dental, vision, life, and disability benefits; vacation and paid holidays; 401(k) retirement plan and employee stock ownership plan.