Jobs · Marketing

Product Marketing Manager

Knit · New York, NY · 6 days ago
RemoteRemoteMarketing$110k–$135k/yrFull-time

Overview

We're looking for a Product Marketing Manager to work directly with our Director of Product Marketing. We're in a period of rapid growth: our product is evolving, our sales team is scaling, and our GTM motion is maturing. That means the Product Marketing function here has a deep impact on the trajectory of the company, and what we build now becomes the foundation for how our go-to-market machine operates. This is a hands-on execution role with real ownership.

Responsibilities

  • You'll own end-to-end launch execution and help build the infrastructure that makes each launch more repeatable than the last.

  • Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it

  • Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement

  • Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships

  • Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves

  • Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content

  • You'll design and run the programs that keep our sales team effective; not trained once, but continuously equipped as the product and market evolve.

  • Design evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land

  • Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently

  • Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sell

  • Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documents

Required Skills & Experiences

  • 3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company. Bonus if you have experience in Market Research.

  • You've owned launch execution before. You know what it takes to coordinate cross-functional stakeholders, hit a date, and get the right message to the right people

  • You've built or contributed to sales enablement programs, and you're comfortable presenting and facilitating in front of a sales team

  • AI fluent: you use AI tools daily to increase the quality and speed of your work, and you're comfortable building lightweight workflows, integrations, and automations

  • Strong writer and storyteller, you can make complex product concepts clear and compelling for a non-technical sales audience

  • You think in systems, not documents, you build things that scale and stay current rather than assets that need constant manual upkeep

  • You're highly organized and proactive about process; you notice when something is missing and build it without being asked

  • You work well with a manager who sets direction and trusts you to execute; you don't need every decision made for you

  • You're effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority

About You

  • 3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company. Bonus if you have experience in Market Research.

  • You've owned launch execution before. You know what it takes to coordinate cross-functional stakeholders, hit a date, and get the right message to the right people

  • You've built or contributed to sales enablement programs, and you're comfortable presenting and facilitating in front of a sales team

  • AI fluent: you use AI tools daily to increase the quality and speed of your work, and you're comfortable building lightweight workflows, integrations, and automations

  • Strong writer and storyteller, you can make complex product concepts clear and compelling for a non-technical sales audience

  • You think in systems, not documents, you build things that scale and stay current rather than assets that need constant manual upkeep

  • You're highly organized and proactive about process; you notice when something is missing and build it without being asked

  • You work well with a manager who sets direction and trusts you to execute; you don't need every decision made for you

  • You're effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority

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