Product Marketing Manager
About the role
Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.
Responsibilities
Develop and lead the annual product marketing plan to deliver targeted growth, including a minimum contribution of 2% incremental revenue in FY27.
Identify market opportunities, customer needs, and competitive gaps to shape portfolio strategy.
Define and execute global go-to-market strategies for new and existing BAS offerings.
Lead end-to-end product launches, including campaign planning, messaging, content development, and performance tracking.
Align launch execution across regions, channels, and customer segments.
Design and deliver integrated, multi-channel marketing campaigns to drive pipeline growth and customer engagement.
Partner with regional marketing and sales teams to optimize audience targeting, channel mix, and campaign performance.
Apply market research, analytics, and industry insights to inform strategy and messaging.
Maintain a strong understanding of competitive positioning and BAS landscape, understanding market size, potential, trends, etc.
Champion the voice of the customer across product, marketing, and commercial teams.
Develop differentiated value propositions, positioning, and messaging that clearly articulate business outcomes (efficiency, resilience, cybersecurity, sustainability).
Create high-impact sales enablement tools to support global sales and channel teams.
Collaborate across product management, engineering, L&D, business development, and legal teams to deliver cohesive, high-quality marketing programs.
Manage external agencies and partners to execute campaigns effectively.
Define success metrics and track KPIs to continuously optimize marketing effectiveness and ROI.
Use data-driven insights to refine strategies and improve campaign performance.
Qualifications
Bachelor’s degree or equivalent experience in marketing, business, or a related field.
10+ years of experience in product marketing, with a strong track record in strategic marketing leadership.
Proven ability to translate complex technical offerings into compelling, customer-focused value propositions.
Strong analytical mindset with experience driving measurable business outcomes through KPI-led marketing.
Excellent communication, storytelling, and stakeholder management skills.
Demonstrated ability to influence and collaborate effectively in a global, matrixed organization.
Willingness to travel domestically and internationally (approximately 10%).
Preferred Qualifications
MBA or advanced degree in Marketing, Business, or a related discipline.
Experience in building automation, HVAC, or industrial technology markets.
Global or international marketing experience.
What We Offer
Competitive salary bonus plan.
Paid vacation/holidays/sick time.
Comprehensive benefits package including 401K, medical, dental, and vision care.
On the job/cross training opportunities.
Encouraging and collaborative team environment.
Dedication to safety through our Zero Harm policy.