Product Marketing Manager
Position Summary
InEight is looking for a commercially-minded Product Marketing Manager to join a small, high-impact PMM team. Reporting to the Director of Product Marketing, you'll sit at the intersection of Product, Sales, and Marketing — translating platform capabilities into differentiated positioning, equipping sales teams to win, and helping drive enterprise go-to-market execution across InEight's construction management software portfolio. This role is best suited for someone who thrives with shifting priorities, brings a bias for action, and knows how to move from strategy to execution without losing momentum. Experience supporting the construction or project controls industries is highly valued.
Responsibilities
- Positioning & Messaging
- Develop and maintain product positioning, value propositions, and messaging frameworks that resonate with enterprise buyers and buying committees across the construction and capital projects space.
- Translate complex product capabilities into clear, outcome-driven narratives for target personas — from field operations to the C-suite.
- Sales Enablement & Strategic Pursuits
- Build and maintain high-impact enablement materials: pitch decks, battlecards, objection-handling guides, competitive positioning, and pursuit content.
- Partner with Sales and Solutions teams on strategic accounts, competitive opportunities, and multi-product pursuits.
- Support readiness through training sessions, workshops, and ongoing enablement programs.
- Go-to-Market Execution
- Contribute to GTM planning for new capabilities, releases, and strategic initiatives — from messaging alignment through launch execution.
- Partner with Demand Generation on ABM and outbound campaigns targeting enterprise accounts.
- Competitive Intelligence
- Develop and maintain competitive battlecards and differentiation frameworks.
- Synthesize win/loss insights, field feedback, and market signals to continuously sharpen positioning.
- Monitor industry trends and competitive dynamics within the construction technology landscape.
- Cross-Functional Collaboration
- Partner closely with Product Management to translate roadmap priorities into compelling market narratives and provide customer and competitive feedback.
- Collaborate with Sales, Demand Generation, Services, and Customer Success to align messaging and commercialization priorities.
Qualifications
- 4+ years in product marketing, sales enablement, or enterprise GTM within a B2B SaaS environment.
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proven ability to develop sales enablement programs, messaging frameworks, and competitive positioning that move deals forward.
- Experience supporting the construction, engineering, or project controls industries as well as familiarity with construction technology or capital project workflows, is strongly preferred.
- Experience supporting complex enterprise sales cycles with multiple stakeholders and buying committees.
- Strong analytical skills — comfortable leveraging win/loss data, customer research, and market insights to inform strategy.
- Excellent communicator and storyteller across technical, operational, and executive audiences.
- Hands-on experience with AI productivity tools (Claude, ChatGPT, Gemini, etc.) and a curiosity for building repeatable, scalable workflows using them.
- Comfortable operating in a fast-moving, team-based environment with dynamic priorities — you don't wait to be told what to do.
- Familiarity with construction ERP or enterprise workflow platforms is a plus.
Benefits
InEight offers a comprehensive benefits package that's among the best in the industry, including top-tier medical, dental, and vision plans covering eligible employees and dependents, voluntary wellness and employee assistance programs, life insurance, disability, retirement plans with matching, and generous paid time off.