Product Marketing Manager

Paid Media & Lead Generation

• Own end-to-end paid media strategy and execution across LinkedIn, Google, Meta, and emerging platforms, targeting, creative direction, channel mix, bidding, and budget across both B2C and B2B segments.
• Build and scale launch campaigns that generate qualified leads and pipeline, with full ownership of spend efficiency (CPL, CAC, ROAS) and funnel performance.
• Use performance data to continuously test and optimize, scaling what converts, cutting what doesn't, and reallocating budget toward pipeline impact.
• Own the demand-gen funnel end to end: landing pages, lead capture, nurture sequences, and conversion paths that turn paid traffic into sales conversations.
• Build the reporting frameworks for lead volume, funnel conversion, pipeline contribution, using them to inform the next investment.

GTM

• Own the demand-gen side of every product launch and technology release from launch-funnel planning and audience targeting through paid execution and post-launch performance analysis.
• Develop launch playbooks with clear lead and pipeline targets set from day one, and coordinate timelines across product, sales, design, and comms to deliver on time and on number.

Positioning, Messaging & Content

• Translate complex product capabilities into clear, conversion-focused value propositions and ad messaging tailored to each segment.
• Partner with design, video, and content teams to produce the assets the funnel needs such as ad creative, landing pages, demo videos, case studies, email sequences all optimized for channel and stage of the buyer journey.
• Maintain the messaging frameworks, competitive positioning, and personas that anchor campaign and content work, grounded in real customer pain points and motivations.

Sales Enablement & Intelligence

• Equip sales with the materials and feedback loops to convert the pipeline you generate, talk tracks, battlecards, objection-handling guides, and demos, and align with sales leadership on pipeline goals and segments.
• Run ongoing competitive and customer research; monitor competitor launches and channel trends, and translate them into sharper targeting, messaging, and positioning.