Product Marketing Manager

About the role

To provide industry-level messaging and positioning to clearly articulate value and differentiation—both internally and externally.

Responsibilities

• Create collaterals for trade shows and various other events, selling business services by visiting these events.
• Work closely with cross-functional teams to ensure seamless execution.
• Plan and execute all aspects of events, including managing booths at trade shows, conferences, product launches, and promotional events.
• Manage all functions of content generation from start to finish and communicate regularly with internal team members to ensure creation of engaging ad campaigns are delivered and deadlines are met routinely.
• Develop a deep knowledge of the target market and position and value proposition development.
• Create advertising content to aid in the success of email campaigns.
• Collect feedback from sales and service teams to inform product positioning and innovation.
• Collaborate and manage marketing support with remote teams based in India.

Requirements

• Experience with associations and/or nonprofits.
• Regular travel to various locations.
• Experience with using marketing tools such as Campaign Monitor, SEMRush, HootSuite.
• Bachelor’s degree in Marketing, Communications, Journalism, Business, English or Related Field.
• Excellent writing, editing & grammar skills, and superb attention to detail.
• Strong personal organizational skills and ability to keep track of multiple client campaigns and meet deadlines.
• Experience researching and promoting products and services via various ad platforms, search engines, social media, website content, and blogs.
• Experience working in a team environment and collaborating with various levels of stakeholders.

Qualifications

Required: Bachelor’s degree in Marketing, Communications, Journalism, Business, English or Related Field.

Skills

• Excellent writing, editing & grammar skills.
• Superb attention to detail.
• Strong personal organizational skills.
• Experience researching and promoting products and services via various ad platforms, search engines, social media, website content, and blogs.
• Experience working in a team environment and collaborating with various levels of stakeholders.

Benefits

Not specified.

Pay

Not specified.

Schedule

Not specified.