Product Marketing Manager

Key Responsibilities

• Develop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions.
• Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions.
• Create and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents.
• Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth.
• Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities.
• Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies.
• Translate consumer intelligence and market research into compelling narratives, through leadership, and client-facing materials.
• Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption.
• Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints.
• Sponsorships and industry activations through content development, messaging, and sales enablement materials.
• Own the creation and execution of compelling assets across digital, social, email, and presentation channels, leveraging design tools to deliver high-quality, on-brand creative.

Requirements

• 3-5 years of product marketing experience with a strong background in data, analytics, and/or technology platforms.
• Proven track record of building positioning and messaging to support GTM strategy.
• Ability to distill complex concepts and data into clear, compelling narratives that resonate with non-technical buyers (brand marketers, insights leaders, media executives, etc.).
• Expertise building sales enablement tools (pitch decks, battle cards, demo scripts), as well as customer marketing and lifecycle programs to drive feature adoption and retention beyond acquisition.
• Exceptional written communication skills with impeccable grammar and attention to detail.
• Proficiency in Canva, Figma, and Google Workspace.
• Hands-on builder mentality and willingness to leverage AI tools to automate and scale work, setting the standard for how a modern product marketing function operates.
• Comfort and competencies to work in a fast-paced environment, balance multiple projects, and translate complex ideas into impactful content.

Qualifications

• Hands-on experience with data analysis and interpretation.
• Experience with CRM systems and marketing automation tools.
• Strong understanding of consumer behavior and market trends.
• Excellent interpersonal and communication skills.
• Ability to manage multiple projects simultaneously.

Skills

• Data analysis and interpretation.
• CRM systems and marketing automation tools.
• Consumer behavior and market trends.
• Interpersonal and communication skills.
• Project management and time management.

Benefits & Expectations

• Company paid medical, dental, and vision premiums for you and your legal dependents.
• Company paid life insurance plus short- and long-term disability coverage.
• Flexible spending accounts for medical and dependent care.
• Employee assistance programs.
• Unlimited PTO.
• 401(k).
• Travel and educational opportunities.

Pay

• Competitive salary based on experience and qualifications.

Schedule

• This is a remote (work from home) role with preference for candidates in the Eastern Time Zone.