Product Marketing Manager

Sales Enablement

Develop high-impact sales tools, including pitch decks, battlecards, demo scripts, product videos, and content for web and social.

Design and deliver continuous training sessions for Sales and Customer Success teams to ensure product fluency and mastery of new features.

Product Launches & Go-To-Market (GTM)

Launch Orchestration: Define, manage, and execute product and feature launches in partnership with Marketing, Product, and other GTM partners.

Positioning & Messaging: Translate complex product technicalities into crisp, value-based messaging that resonates with prospects across a variety of industries and differentiates Brightspot in the market.

Market Intelligence & Promotion

Monitor industry trends and competitor tactics to continually uncover creative opportunities for promoting Brightspot.

Act as the strategic connective tissue between Product, Sales, Delivery, and Marketing teams to keep messaging aligned and impactful.

Qualifications

You’ve got Product Marketing stripes. You will have 5–7 years of dedicated experience in B2B product marketing, with a proven track record of orchestrating successful product launches and driving sales adoption.

You’re a universal translator. You speak Product, Sales, and Marketing fluently. You have a unique ability to grasp technical details, and seamlessly translate them into compelling, value-driven stories that sales reps love to pitch.

You’ve got excellent communication skills. From executive presence to customer meetings, you know how to get your message across. You’re great at delivering dynamic presentations that get your audience (internal or external) excited about Brightspot.

You don’t wait for instructions. You have a high degree of accountability and a strong bias for action. You don’t wait to be told what to do; you see a gap, you build a plan, and you move it across the finish line.

You know what moves the sales needle. You have a strong sense of what it takes to enable sales success. You don't just create collateral to check a box, you build strategic tools that actively solve sales friction, increase pipeline, and help close deals.

You’re naturally curious. You have a genuine curiosity about our product, our users, and the market. You’re constantly asking things like, "How can we best promote this feature?" and "What else could we be doing to stand out?"

You're incredibly collaborative. You thrive in a cross-functional environment. You are an excellent listener, open to other perspectives, and skilled at building high-trust relationships across different departments.

Pay

The starting salary range for this role is $130,000-140,000 with bonus potential.

Schedule

This is a hybrid position. Candidates are expected to work on-site at our Reston office 2 days per week.