Product Marketing Manager
Allegro MicroSystems · Richardson, TX · 1 wk ago
MarketingFull-time
What You Will Do
- Define, update, and execute the short- and long-term global product roadmap for our Magnetic Current Sensing portfolio to maximize worldwide market growth.
- Product Definition & Concept Development: Author and present compelling technical concept proposals for next-generation products, driving alignment with both internal stakeholders and external lead customers.
- NPI Lifecycle Management: Champion integrated circuit (IC) development activities from initial product concept through Release-to-Market (RTM). Collaborate with engineering to ensure cost-effective designs that meet cycle-time, revenue, and profit margin goals.
- Partner directly with the global sales team, distribution partners, and key accounts to distill and convey the system-level value of Allegro’s products in high-voltage power conversion and control applications.
- Engage deeply with lead customers to identify emerging system-level requirements, formulate joint development/partnership strategies, and secure technical design-ins.
- Collaborate with the digital marketing team to create technical collateral, thought leadership content, and targeted brand awareness campaigns to promote Allegro in key market segments.
- Build strong, cross-functional relationships with Sales, Application Engineering, and other sensor product lines to expand our total addressable market.
- Support key industry events, webinars, and tradeshows.
What You Will Need
- Bachelor or Master of Science degree in Electrical Engineering, Computer Engineering, or a related technical field.
- 5+ years of experience in the semiconductor or electronics industries, with a strong preference for candidates familiar with magnetic sensors, power electronics, or high-voltage systems.
- Proven understanding of product marketing, market research, business planning, and successful data-driven go-to-market (GTM) strategies.
- Solid grasp of systems or applications engineering, particularly regarding power and control systems in high-voltage power conversion and motor drives.
- Outstanding interpersonal skills with the ability to confidently present technical and business concepts to both senior leadership and customer executives.
- Highly organized, proactive, and self-motivated mindset with a proven ability to drive complex cross-functional projects to closure.
- Ability and willingness to travel globally (US, Europe, and Asia) up to 25% to support customer engagements and corporate events.