Product Marketing Manager

Key Responsibilities

• Create and execute go-to-market plans for product and feature releases.
• Develop clear and focused messaging, value proposition, unique selling points, and sales training materials.
• Cook up and support Marketing Communications with all internal & external messaging to employees, customers and markets.
• Create and manage a portfolio of technical marketing and sales enablement materials.
• Create and review sales enablement materials.
• Communicate with internal subject matter experts to inform material.
• Create and conduct structured market & application focused interviews and on-site discussions with OEMs and stage partners.
• Document application requirements, performance drivers, unmet needs and use cases.
• Support Product Management in executing product & solution VOC interviews and summaries that help to define product requirements and set priorities.
• Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence.
• Analyze competitors’ products, sales & marketing strategy and key activities.
• Maintain an active internal competitive intelligence database staying current with new competitive developments.
• Produce concise reports and maintain a competitive intelligence database.
• Inform sales, marketing & management on key competitor intelligence.
• Utilize AI-native workflows to maximize productivity.
• Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
• Promote continuous improvement through the adoption of AI-enabled tools and methodologies.

Requirements

• 2+ years Product management / Product marketing experience in automation or motion control market.
• Application engineering experience a plus.
• Knowledge of various automation technologies with preference towards motion control experience.
• Experience with customer/application research and creating marketing content.
• Ability to analyze markets, identify trends, and quantify opportunities.
• Strong communication skills; able to produce concise, actionable reports.
• Bachelor’s degree in engineering or related automation / motion control experience.
• Experience applying AI technologies to support market research, customer insights analysis, competitive intelligence, content creation, and data-driven decision-making.
• Travel Domestic and international (up to 25%) to customers, industry events, and ACS offices.