Product Marketing Manager, Americas

About the role

Force Motion Group (FMG) is seeking an experienced Product Marketing Manager, Americas (PMM) to drive sustainable profitable growth for the nitrogen gas product line represented by Hyson, Kaller, and Toolmind brands. The PMM will serve as a subject matter expert both internally and to the industry, managing the lifecycle of nitrogen gas product lines, including new product introductions, existing product updates, and mature product rationalization. This role provides strategic direction for the commercial go-to-market plan and leads cross-functional teams to drive business performance and customer value.

Responsibilities

• Establish the vision and strategy to drive increased North America market share of the assigned product line in alignment with the business’ global strategy for growing top line, bottom line, and pipeline.
• Manage the lifecycle of product lines to ensure appropriate strategies are applied to each product given segment and technology maturity, including SKU rationalization.
• Execute market analysis to define and validate addressable market sizes, CAGRs, and product strategies per segment.
• Work outside-in with market data, voice of customer (VOC), and analytics to understand key markets, segments, and customer applications.
• Complete competitive analysis for assigned product lines, benchmark competitors, and identify key markets.
• Execute a strategic product roadmap to improve product access and availability while ensuring alignment with overall business goals.
• Successfully position the product line in the market with a defined value proposition.
• Work closely with commercial teams to align go-to-market strategies and ensure profitable growth across various channels.
• Drive commercialization of new product introductions utilizing the stage-gate process.
• Ensure data integrity within marketing channels (e.g., website, distributors) and maintain product data within the product information management (PIM) system.
• Identify, communicate, and leverage best practices across the business.
• Adhere to the company Code of Ethics and Conduct.

Requirements

• Minimum 3 years of experience within principles of Product Marketing Management: marketing, lifecycle management, commercialization, pricing, or project management.
• Or 1+ years of product marketing management experience with 2+ years working with industrial mechanical springs and gas struts.
• A proven track record of implementing and successfully executing strategies in a high-performance work environment.
• Global experience desired.

Qualifications

• Ability to manage large data sets and perform analytics.
• Project management skills.
• Ability to develop a business case for product line recommendations.
• Ability to understand technical product specifications.
• Strong communication skills, with the ability to adapt communication to different audiences.

Education

• Bachelor’s degree in business, marketing, engineering, or a related field.
• MBA or related advanced degree preferred.

Physical Demands

The role requires the ability to stand, walk, sit, use hands to finger, handle, or feel, and reach with hands and arms. The employee must frequently talk and hear, and possess specific vision abilities including close vision, color vision, depth perception, and the ability to adjust focus. Ability to effectively interface with customers for a full workday is required.

Work Environment

The employee will work in a normal office environment and must be able to travel up to 20% of the time via air or surface to customers, suppliers, and other locations.