Product Marketing Manager (Accountancy Software)
About the role
This role sits at the centre of Product, Sales, and Marketing. You'll help ensure our Accountancy products stand out clearly in a competitive market by turning complex software capabilities into simple, compelling customer value.
Responsibilities
- Building clear messaging and positioning for Accountancy software solutions serving US accounting firms and finance professionals
- Supporting go-to-market activity for new products, launches, and enhancements
- Creating sales enablement content including pitch decks, battlecards, competitor insights, and customer-facing assets
- Helping Sales teams improve engagement, conversion rates, and win rates
- Analysing market trends, customer feedback, buyer behaviour, and competitor activity
- Supporting campaigns that drive measurable commercial outcomes
- Translating technical, regulatory, compliance, or workflow-heavy topics into simple customer-focused messaging
- Working closely with stakeholders across Product, Marketing, Sales, and Customer Success teams
- Developing a deep understanding of US accounting firm challenges, workflows, and buying decisions
Requirements
We're looking for a commercially minded Product Marketer who enjoys working in a fast-paced technology environment.
- Product Marketing experience within a B2B SaaS or technology business
- Experience supporting Accountancy, Finance, Tax, Practice Management, Compliance, Audit, or Professional Services software products
- Strong messaging, positioning, and go-to-market experience
- Confidence working with Sales, Product, and Marketing stakeholders
- The ability to simplify complex products and industry topics into clear customer value propositions
- Strong organisational skills with the ability to manage multiple priorities simultaneously
- A commercial mindset focused on pipeline, sales impact, customer acquisition, and revenue outcomes
Benefits
Visible commercial impact
Exposure to senior stakeholders across Product, Sales, and Marketing
The opportunity to shape how Accountancy products are positioned across the US market
Deep exposure to the accounting technology industry
A fast-growing environment with strong progression opportunities
A collaborative team that values ownership, ideas, and commercial thinking
Pay
$110,000-$140,000 USD plus bonus
Schedule
Location: Fully remote within the United States. To support collaboration with key stakeholders and customers, candidates must be located within the Central or Eastern time zones.