Product Marketing Manager

About the role

We're seeking a dynamic Product Marketing Manager to join our team and play a crucial role in bridging the gap between our products, customers, and internal teams. The ideal candidate will be able to transform complex product offerings into compelling messaging and strategies in our rapidly evolving industry.

Responsibilities

• Become the go-to expert on our products and customers
• Drive successful product launches and evolve our product roadmap
• Partner with Sales and Customer Success teams to understand customer needs
• Empower sales teams with product knowledge and tools
• Develop deep market insights and translate them into impactful strategies
• Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels
• Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
• Conduct product marketing data analysis by gathering and interpreting data, and presenting it in a clear and actionable manner
• Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results
• Establish a clear understanding of our clients' needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand
• Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
• Leverage AI tools for research, content creation, and data analysis

Qualifications

• BA/BS or equivalent working experience
• 5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization
• Proven track record executing product marketing strategies that had impactful results
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
• Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally
• Strong ability to analyze data in order to inform your decisions and measure the impact of your work
• Highly motivated, action-oriented individual
• Ability to perform both on the tactical and strategic level
• Strong communication and presentation skills
• Champion of individual product success

Preferred skills

• Experience with Marketing software such as Hubspot or similar is a plus
• Experience using Dynamics 365 or other CRM platform a plus

Benefits

• Financial Wellbeing Plan for your future with our Global Ownership Program (Annual RSU awards for eligible employees), a 401K with a generous company match, and an Employee Stock Purchase Plan offering company stock at a discount
• Mental Wellbeing: access to a dedicated Health Concierge service
• Generous Paid Time Off (PTO) package, paid holidays, and paid volunteer hours
• Tuition reimbursement
• Support for professional certifications
• Wellness reimbursement program