Product Marketing Manager - 3DP

About the role

This is a fixed hybrid role onsite Tuesday-Thursday in Maple Plain, MN. Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers.

Responsibilities

• Work with rest of marketing and product management team to develop a marketing strategy for dedicated Protolabs' services, including identifying key target audiences, competitive landscape, growth objectives, strategies to find new customers and retain existing customers.
• Member of service line growth team to serve as marketing point to key marketing growth strategies.
• As a conduit between product management and marketing communications during product launches and go-to-market planning.
• Lead service messaging and value prop work that positions Protolabs' capabilities in a differentiated and market-leading way.
• Monitor and compare competitors' marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) in order to ensure market/service leadership and differentiation across all of the key segments.
• Gain intimate customer persona knowledge and understanding of how Protolabs' unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
• Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
• Collaborate with other marketing and product management members to develop innovative marketing campaigns in order to raise awareness for Protolabs' capabilities, generate demand, and ultimately drive revenue results.
• Use data analytics to assess health of service line and identify key growth opportunities.
• Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.
• Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
• Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of upper funnel service-level metrics, such as leaders, uploaders and quotes.
• Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.
• Perform other related duties as assigned.

Requirements

• At least 5 years of product marketing experience
• Bachelor’s Degree in Business/Marketing, MBA preferred
• Proficient in all Microsoft Office tools and Salesforce/CRM
• Proven track record of developing effective marketing strategies and on-point messaging and positioning
• B2B, B2C and/or e-Commerce experience highly desired
• Experience with 3DP printing or medical industry is preferred
• Keen focus on customer-centric and data-driven approach to problem solving
• Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
• Highly curious and desire to learn more
• Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines

Qualifications

• Must be a U.S. Citizen, lawful permanent resident (green card holder), or foreign national granted refugee or asylee status
• Must be able to pass ITAR compliance background check

Skills

• Strong communication and collaboration skills
• Ability to manage multiple projects simultaneously
• Knowledge of digital marketing channels and tools
• Understanding of customer personas and buyer journeys
• Experience with data analysis and reporting
• Strong analytical and problem-solving skills

Benefits

• Competitive salary and bonus opportunity
• Affordable health insurance options
• Flexible spending accounts
• Dental and vision coverage
• Health savings account (with employer contributions)
• Basic and supplemental life insurance
• Short-term and long-term disability coverage
• Paid caregiver leave
• 401(k) with company match and immediate vesting
• Employee stock purchase program at a discounted rate
• Matching grants through Protolabs foundation
• Additional perks and benefits

Pay

$95,000 - $126,600 a year

Schedule

Fixed hybrid role onsite Tuesday-Thursday in Maple Plain, MN