Product Marketing Lead - World ID

About the role

We are looking for a passionate and skilled Product Marketing Lead who will be instrumental in driving the adoption of World ID. This role is key in shaping the narrative around World ID, educating key stakeholders, and developing resources that will enable users, developers, and partners to understand and leverage the product effectively.

• Drive Product positioning, key messages and in-product communication
• Partner with Product, Design, and Engineering to shape how World ID’s value, trust model, and differentiation are communicated within the product experience, not just through external marketing.
• Craft cohesive narratives around new features, integrations, and ecosystem milestones.
• Lead in-app copy, UX messaging, and developer-facing SDK language across onboarding, consent, verification, and integration flows to ensure clarity, education, and consistency.
• Collaborate cross-functionally with Legal, Privacy, Policy, Comms, and PR to ensure product messaging is compliant, aligned with external narratives, and embedded early in product requirements and design.

Educate users, partners and developers

• Build and execute marketing strategies to communicate the value and potential of World ID to a global audience, including end-users, developers (Web2 and Web3), and key opinion leaders (KOLs).
• Lead the GTM strategy and activities needed for strategic events and product launches; establishing launch stakeholder collaboration process, workback and timelines.
• Create clear, engaging educational content (web pages, videos, articles, guides, webinars) to help users and developers understand the benefits and integration possibilities of World ID.
• Create materials for technical and non-technical audiences to ensure a clear understanding of World ID’s use cases and how it works in practice.
• Craft marketing assets (decks, brochures, presentations) to support sales, partnership, and developer advocacy efforts; manage the product marketing content calendar, ensuring a steady cadence of new assets and educational materials, updates to existing content, etc.

Engage and grow the developer and partner ecosystem

• Help build relationships with developers, KOLs, and key ecosystem partners by developing tailored marketing campaigns, co-branded content, and partnership strategies.
• Work with the partnerships team to identify and nurture strategic alliances that drive the adoption of World ID across multiple industries and developer communities.
• Attend and represent World at industry conferences, developer meetups, and online forums to evangelize the potential of World ID.

Market research and strategy

• Conduct market research to identify key trends, competitor activities, and customer pain points within identity verification, decentralized finance (DeFi), and digital identity ecosystems.
• Collaborate closely with product managers to influence product roadmaps and product narratives based on market insights and developer feedback.
• Develop and manage go-to-market strategies for new features and World ID improvements.