Product Marketing Lead, GTM - Branding (Ad-Sales)

About the team

The PSO team (Product Solutions & Operations) is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Product Marketing Lead (what we call Product Solutions & Operations Lead) who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.

Responsibilities

• Identify opportunities to drive adoption of TikTok ad products that enhance the native experience and meet client objectives.
• Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
• Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
• Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
• Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Qualifications

Minimum Qualifications

• Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
• Strong track record of influencing product teams, executive leadership, and cross-functional partners.
• Demonstrated adaptability and ability to thrive in fast-paced or startup-like environments.
• Comfortable engaging with both technical and business stakeholders at all levels.
• Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
• Quick learner with strong judgment, creativity, and strategic thinking.
• Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Preferred Qualifications

• 5+ years of experience in performance advertising or ecommerce.
• Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy—a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Pay

The base salary range for this position is $159,000 - $360,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work; this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.