GTM & Product Marketing Lead

About the role

This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins — globally — and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.

• Global ownership:
  • Core product positioning and value propositions — the single narrative every region builds on
  • Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging
  • Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas
  • Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs
  • Sales enablement: core playbooks and enablement materials used by the entire revenue org
• North America (you run it yourself):
  • Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities
  • Regional messaging per vertical, per channel
  • Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses
  • Manage account lists for BD team targeting; campaign prioritization
  • Lifecycle and reactivation campaign design, with marketing and sales
  • Event planning with Field Marketing and Sales

Qualifications

• Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office
• Bachelor's degree required
• 4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure
• Proven ability to translate technical products into clear commercial narratives
• Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used
• Strong written and verbal communication
• Willing and able to travel up to 20% of the time

Culture fit

People who thrive at Flagright

• Have been knocked down before and gotten back up
• Are resourceful — figure it out with whatever tools exist
• Have strong opinions, defend them, and drop them when proven wrong
• Would rather own targets than a task list
• Run toward ambiguity, not away from it
• Want to work with no-BS people

People who struggle here

• Want 9-to-6 and a predictable week
• Confuse ambitious goals with unreasonable ones
• Need priorities to hold still for a quarter
• Take blunt feedback or lost deals personally
• Say — or think — "that's not my job"

Benefits

• Equity from day 1 at a Y Combinator startup
• Global ownership of positioning and GTM strategy, reporting directly to the CEO
• A product with clear, real-world differentiation in a market that is growing fast
• Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir
• Low-bureaucracy environment, minimal meetings, asynchronous communication culture
• Relocation support; housing subsidy if you choose to live within 1 mile of the office

Pay

Compensation Range: $180K - $200K