Product Marketing Lead - Growth & Revenue

About the role

By the 1970s, the travel industry had quietly figured out that growth at scale required three different go-to-market motions happening at once: individual travelers booking directly, corporate travel programs needing a sales rep to negotiate rates, and travel agents influencing purchases. Mercury operates with the same three motions — product‑led self‑serve, sales‑led enterprise deals, and partner‑led referrals — and is seeking a go‑to‑market leader who can make all three work harder together with a data‑driven strategy and consistent positioning across the customer journey.

Responsibilities

• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, and cross-functional execution.
• Manage and grow a team of product marketers and partner marketers supporting these motions today.
• Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co‑marketing.
• Partner closely with the growth product org on strategy and execution for driving top‑of‑funnel, conversion, activation, and virality.
• Partner with sales leadership on messaging and enablement, from battlecards and objection‑handling frameworks to segment‑specific playbooks.
• Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co‑marketing programs, partner enablement materials, and joint GTM playbooks.
• Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions.
• Define and track the PMM metrics that matter for growth — from activation to adoption to advocacy — and use them to continuously improve GTM strategy.

Requirements

• 10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination.
• Demonstrated experience driving growth across multiple GTM motions; you've run product‑led, sales‑led, and partner‑led programs, and you understand how they interact.
• Strong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners.
• Revenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy.
• Experience working with sales leadership on messaging and proof points to improve their team’s ability to source pipeline and close deals.
• Ability to lead cross‑functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM plan.
• Nice to have: Fintech, banking*, or financial services experience — familiarity with the regulatory, trust, and competitive dynamics of this space.
• Nice to have: Experience at a company that scaled through multiple GTM channels simultaneously, particularly one with a strong PLG foundation that was extending into enterprise and/or channel.
• Nice to have: Data fluency — comfortable pulling your own analysis in Amplitude, Hex, Metabase, or SQL rather than waiting on a data team.

Benefits

The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.

Pay

US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $207,800 - $259,800

US employees outside of the New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $187,000 - $233,800

Canadian employees (any location): CAD 196,400 - 245,500