Product Marketing Lead - Growth & Revenue
About the role
Mercury operates three go‑to‑market motions—product‑led self‑serve, sales‑led enterprise deals, and partner‑led referrals through incorporators, accountants, investors and platforms. We are seeking a GTM leader who can align these motions with a data‑driven strategy and consistent positioning across the customer journey.
Responsibilities
- Own end‑to‑end GTM strategy across Mercury's three primary growth motions — product‑led, sales‑led, and partner‑led — including segmentation, messaging, and cross‑functional execution.
- Manage and grow a team of product marketers and partner marketers supporting these motions.
- Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex for self‑serve onboarding, sales conversations, and partner co‑marketing.
- Partner closely with the growth product org on strategy and execution for driving top‑of‑funnel, conversion, activation, and virality.
- Partner with sales leadership on messaging and enablement, from battlecards and objection‑handling frameworks to segment‑specific playbooks.
- Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co‑marketing programs, partner enablement materials, and joint GTM playbooks.
- Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions.
- Define and track the PMM metrics that matter for growth — from activation to adoption to advocacy — and use them to continuously improve GTM strategy.
Requirements
- 10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination.
- Demonstrated experience driving growth across multiple GTM motions; you've run product‑led, sales‑led, and partner‑led programs, and you understand how they interact.
- Strong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners.
- Revenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy.
- Experience working with sales leadership on messaging and proof points to improve their team’s ability to source pipeline and close deals.
- Ability to lead cross‑functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM plan.
Nice to Have
- Fintech, banking, or financial services experience — familiarity with the regulatory, trust, and competitive dynamics of this space.
- Experience at a company that scaled through multiple GTM channels simultaneously, particularly one with a strong PLG foundation that was extending into enterprise and/or channel.
- Data fluency — comfortable pulling your own analysis in Amplitude, Hex, Metabase, or SQL rather than waiting on a data team.
Benefits
The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.
Pay
US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $207,800 - $259,800
US employees outside of the New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $187,000 - $233,800
Canadian employees (any location): CAD 196,400 - 245,500
New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.