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Jobs · Advertising · Washington

Product Marketing Lead, Data Cloud (Based in SF, NYC or Seattle)

Rippling · Seattle, WA · 3 mo ago
On-siteAdvertisingFull-time

About Rippling

Ripping gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

About The Role

We’re looking for a highly strategic and hands-on Product Marketing Manager to own the go-to-market strategy and narrative for Rippling Data Cloud. With the launch of Data Cloud, we are fundamentally changing how companies interact with their business and people data. We are offering a modern data stack natively inside Rippling, while also allowing enterprise customers to seamlessly connect their existing data warehouses (Snowflake, Databricks, BigQuery, etc.) via zero-copy data access. Layered with Rippling AI, we are empowering every leader to answer complex questions at the intersection of their workforce and their business.

What You Will Do

  • Own Positioning, Messaging, and Go-to-Market

  • Develop and refine the core messaging framework that positions Rippling as a unified solution connecting a company's data stack with its employee graph and governance model.

  • Tailor the "Two paths, one platform" narrative for diverse buyer personas, from technical data/IT teams evaluating infrastructure to HR and business leaders looking for actionable insights.

  • Partner with GTM, brand, and product leadership to design and execute high-impact launch strategies for Data Cloud features, BI/Analytics updates, and AI capabilities.

  • Enable Sales and Drive Revenue

  • Build high-impact sales enablement materials, including pitch decks, battlecards, competitive intelligence, and one-pagers.

  • Train the global sales organization on how to effectively pitch Data Cloud, handle objections (e.g., "Why not just pipe Rippling data into Snowflake?"), and navigate complex technical evaluations.

  • Support customer and field marketing with tailored assets for distinct audiences, industries, and company sizes.

  • Build and Own the Data Cloud Use Case Library

  • Develop a robust library of real-world use cases that show how Data Cloud solves complex problems (e.g., correlating CS attrition with Zendesk ticket volume, or triggering Salesforce commissions directly into payroll).

  • Maintain and continuously expand the library with new examples that make cross-system automations and AI-generated insights tangible and inspiring for both prospects and existing customers.

  • Create High-Impact Marketing & Product Content

  • Write and produce compelling product content—from landing pages and demo videos to technical blog posts and email campaigns—that brings Rippling Data Cloud to life.

  • Translate complex architectural features (data pipelines, transformations, zero-copy architecture) into creative, benefit-driven content that converts.

  • Launch scalable initiatives like "Automation of the Day" videos, AI use-case leaderboards, and recognition programs celebrating customer innovation.

What You Will Need

  • 8–10+ years of experience in product marketing, solutions marketing, or GTM strategy at a fast-paced B2B SaaS company.

  • Exceptional copywriting and storytelling skills, with a proven ability to translate complex, technical concepts into accessible, value-driven messaging.

  • Deep experience partnering with Sales, Product, and Demand Generation teams to drive full-funnel GTM campaigns and zero-to-one product launches.

  • Proven track record of building pitch decks and sales materials that directly accelerate revenue and win rates.

  • Data-informed and experiment-driven mindset with the ability to manage complex, cross-functional projects from concept through optimization.

  • A growth mindset, high autonomy, and an eagerness to continuously test, learn, and iterate.

Bonus Points

  • Experience marketing data products, BI tools, analytics platforms, or the "modern data stack" (Fivetran, Snowflake, dbt, Looker, etc.).

  • Familiarity with navigating dual-audience messaging (marketing to both technical data engineers/IT and non-technical HR/business leaders).

  • A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content.

  • Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas.

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