Product Marketing Lead

About the role

We’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity.

Responsibilities

• Deeply understand our ICP, product, segment, and competitive landscape
• Shadow sales calls to learn how deals are won and lost
• Audit existing messaging, decks, and website, identify gaps and inconsistencies
• Build initial hypothesis on “why we win” and “where we lose”
• Establish core positioning and messaging across product and segments
• Ship a new sales narrative (deck, talk track, key objections)
• Build battlecards and competitive positioning
• Partner closely with Sales to improve deal conversion and consistency
• Define baseline metrics across pipeline influence, win rate, and sales velocity
• Drive measurable impact on pipeline influenced, win rate, and sales cycle length
• Ensure >80% of deals are using PMM messaging and assets
• Own all product launches (messaging, enablement, GTM strategy)
• Build a consistent win/loss feedback loop and feed insights into Product + GTM
• Continuously refine positioning as we expand into new segments and modules
• Clear ICP and differentiated positioning
• Sales, marketing, and product tell the same story
• Higher win rates and faster deal cycles
• Strong understanding of why deals are won/lost
• Messaging directly tied to revenue outcomes
• Operator first: You’ve done the work yourself, not just managed it
• Revenue-minded: You think in pipeline, win rate, and velocity
• Exceptional communicator and storyteller: You can turn complex products into simple, compelling stories
• Strategic + hands-on: You define the narrative and build the assets
• Grit: You move fast, iterate, and continuously improve
• All-in: You want to build a category-defining company

Requirements

• 5–8 years of experience in B2B SaaS product marketing
• Experience owning positioning + messaging end-to-end
• Strong sales enablement track record (decks, battlecards, objection handling, discovery frameworks)
• Experience with complex, multi-stakeholder sales cycles
• Proven track record of influencing pipeline, win rates, and deal velocity
• Experience launching new products or modules
• Strong analytical skills, can translate win/loss insights into GTM strategy

Qualifications

• Experience in fintech, compliance, legal, security, or data
• Experience selling into RIAs, broker-dealers, or financial services
• Experience with multi-product platforms and “platform vs point solution” positioning
• Background at companies with strong GTM rigor (e.g., Stripe, Ramp, Rippling, Gusto, Plaid)

Benefits

• 401k (100% match up to 6%)
• Healthcare, dental, vision

Pay

$180K - $210K

Schedule

Full-time