Product Marketing Engineer

About the role

The Product Marketing Engineering team at NI/Emerson Test & Measurement bridges the gap between cutting-edge R&D and our customers. Our mission is to evangelize the technical benefits of NI hardware and software products to technical audiences, including customers, sales teams, and internal stakeholders. We create impactful content such as videos, white papers, presentations, product demonstrations, and web resources to position our products effectively and drive demand for NI’s world-class technology.

Responsibilities

• Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
• Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.
• Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market.
• Manage new product releases and coordinate with cross-functional teams for successful rollouts.
• Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
• Support pre-sales activities as an NI product expert.
• Support product centric sales training activities across direct and indirect channels.
• Gather and analyze customer feedback to improve product messaging and positioning.
• Monitor product and campaign performance metrics to assess marketing effectiveness.
• Represent the company at industry events, trade shows, and conferences.

Requirements

• Bachelor’s Degree in Electrical, and/or Computer Engineering or equivalent.
• Basic understanding of data acquisition and instrumentation use-cases, including oscilloscopes, digital multimeters, and waveform generators.
• Experience with LabVIEW and NI hardware is a plus, but not required.
• A passion for communicating complex technical concepts in a clear, engaging way.

Qualifications

• Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR120) may be considered.

Skills

• Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
• Project leadership: A proven ability to drive tasks and projects to successful completion.
• Collaboration: The ability to effectively interact with both technical and non-technical stakeholders.
• Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions.
• Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Benefits

• Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
• Comprehensive benefits package including medical, dental, vision, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and more.

Pay

Compensation is commensurate with experience.

Schedule

Full-time position.