Product Marketing Ecosystem Senior Director

About the role

The Ecosystem Marketing Senior Director will oversee the end-to-end partner marketing strategy across Protiviti's ecosystem of technology ISV partners, alliance and strategic partners, and channel/reseller partners.

Responsibilities

• Define and own the global partner marketing strategy that drives brand awareness, credibility and engagement across our Ecosystem partner tiers.
• Serve as the senior marketing voice for partner relationships, collaborating closely with the Partner Alliance, Sales, and Delivery teams to align go-to-market priorities.
• Build annual and quarterly partner marketing plans that map to firm-wide revenue targets and partner tier objectives.
• Establish the framework, governance, and KPIs for measuring partner marketing ROI across the portfolio.
• Develop and execute joint marketing programs with strategic ecosystem partners, including co-branded campaigns, solution launches, field events, executive briefings, and thought leadership.
• Negotiate and activate partner marketing development funds (MDF) and co-op budgets to maximize joint investment.
• Drive awareness and demand generation programs through partner channels, including partner-sourced and partner-influenced pipeline.
• Oversee the development of partner-facing and partner-enabled sales collateral, solution briefs, case studies, and playbooks.
• Audit, track, and report on marketing efforts and understand impact of campaigns and modify strategies to enhance effectiveness and brand awareness.
• Cross-functional collaboration with product and industry marketing teams to partner on events and marketing campaigns, including webinars, conferences, and roundtables.
• Coordinate conference sponsorship and/or speaking engagement logistics and activities.
• Lead and develop a team of partner marketing managers and specialists.
• Set individual and team goals aligned to broader marketing and business objectives; provide ongoing coaching, feedback, and career development support.
• Foster a collaborative, high-accountability team culture that balances strategic thinking with executional excellence.
• Represent the firm at key partner events, conferences, and executive forums (e.g., partner summits, QBRs, industry trade shows).
• Partner and build relationships with our practice leaders to develop and drive consistent go-to-market strategies.
• Collaborate with alliance teams to equip sellers with partner-led assets and co-sell narratives.
• Partner with Finance and Marketing Leaders to manage MDF budgets, track spend, and report on co-marketing investment outcomes.
• Work with marketing and ecosystem partners to proactively scope marketing agreements.

Requirements

• 15+ years of B2B marketing experience, with at least 10 years focused on partner, alliance, or channel marketing in a technology or consulting environment.
• Ability to travel for meetings, conferences, etc.

Qualifications

• Strong strategic thinking with the ability to translate business goals into actionable, prioritized marketing plans.
• Exceptional relationship management skills, ability to build trust with senior partner stakeholders and navigate complex, multi-stakeholder environments.
• Confident communicator and storyteller, with the ability to craft clear messaging for partner and executive audiences.
• Analytically driven; comfortable using data to evaluate program performance and make trade-off decisions.
• Highly organized with strong project management skills; able to manage multiple programs and partner relationships simultaneously.
• Collaborative by nature, with a track record of working effectively across Sales, Product, and Marketing functions.
• Strong understanding and practical experience with AI in marketing (e.g., content generation, analytics).
• Experience at or working closely with a major technology partner (Microsoft, AWS, Google Cloud, Salesforce, ServiceNow, or similar).
• Familiarity with consulting or professional services go-to-market models.
• Experience with partner relationship management (PRM) platforms or marketing automation tools.

Skills

• Strategic thinking and planning.
• Relationship management and stakeholder engagement.
• Communication and storytelling.
• Data analysis and evaluation.
• Project management and organizational skills.
• Collaboration and cross-functional teamwork.
• AI and marketing automation.
• Partner relationship management.
• Consulting or professional services go-to-market knowledge.

Benefits

Protiviti offers a comprehensive benefits package including medical, dental, and vision coverages, FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave, short/long term disability, a company 401(k) savings and investment plan with an employer match, Choice Time Off (CTO), and up to 11 paid holidays each calendar year. Protiviti is also committed to providing a safe and inclusive workplace, and offers various accommodations for job seekers with disabilities.

Pay

$212,000.00 - $341,000.00

Schedule

Hybrid work environment with expected ratio of remote to in-person work varying by team and other business factors. Local and/or out-of-state travel is required based on project and internal client commitments.