Product Marketing Director

About the Role

ServiceTrade is seeking a Product Marketing Director to lead the next phase of go-to-market growth across our fire protection and mechanical (MEP) product lines. This is a high-impact, highly visible leadership role on a team operating in a rapidly transforming industry — where technology, data, and AI are reshaping how essential service work gets done. You will own how our products are positioned, brought to market, adopted, and expanded across thousands of technicians, service managers, and business leaders who run their operations on ServiceTrade.

About You

• Highly intelligent, strategic product marketing leader with a gift for turning complex technology into clear, compelling narrative
• Exceptional writer — messaging, launch narratives, and content set the bar for the organization
• Led successful product and feature launches at a B2B SaaS company, including at least one meaningful AI product or capability launch
• Knows what separates a launch that drives real adoption from one that generates a press release and nothing else
• Comfortable operating at the executive level — presenting to the CEO, CPO, and board — while also being hands-on enough to sharpen a sentence, tighten a deck, or rewrite a launch brief
• Intellectually curious about AI, both as a product capability and as a set of tools for product marketing
• Nice to have: experience in field operations, service delivery, commercial contracting, or marketed software used by field technicians

Key Responsibilities

• Define and own ServiceTrade's product marketing strategy, including positioning, messaging, and go-to-market approach across fire protection and mechanical product lines
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively
• Champion the use of AI to improve product marketing's own workflows, content creation, and go-to-market processes
• Serve as ServiceTrade's internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story

Qualifications

• 10+ years of B2B SaaS product marketing experience
• Demonstrated track record of leading successful new product launches, ideally including AI-powered products or capabilities
• Exceptional writing and storytelling ability — able to point to messaging, launch narratives, or content personally written that drove real business results
• High intellectual horsepower: strategic, analytical, and able to synthesize complex technical, market, and customer information into clear direction
• Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board
• Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution
• Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment
• Comfortable navigating ambiguity while still driving toward decisions and results
• Collaborative leader who inspires followership across Product, Sales, Marketing, and Customer Success
• Nice to have: experience in field service, commercial contracting, or vertical SaaS serving industries with a technician or field workforce

Benefits

• Medical through Cigna (PPO and HDHP options) with Health Savings Account and company contributions
• Dental and Vision through Unum
• Flexible Spending Account and Dependent Care Account
• Company-paid Life insurance, STD and LTD
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match, no vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• Paid Time Off for Volunteering
• Employee Reimbursement Program for well-being, technology, and/or professional development