Product Marketing Director

Key Responsibilities

• Develop clear value propositions and messaging frameworks for Candescent’s platform and features.
• Translate complex capabilities into compelling stories for banks and credit unions.
• Ensure consistency across website, collateral, and external-facing materials.
• Lead end-to-end GTM planning for product releases and feature launches.
• Define ICPs, readiness checklists, success metrics, and communication plans.
• Drive alignment across Product, Sales, Customer Success, and agency partners.
• Maintain competitive landscape and provide POVs for positioning and roadmap.
• Partner with Product, Sales, and CX to understand customer needs and adoption gaps.
• Turn insights into actionable recommendations for messaging and product strategy.
• Create customer-ready assets: pitch decks, one-pagers, feature sheets, battlecards, demo flows.
• Support sales training and ensure consistent messaging.
• Act as the link between Product, Sales, CX, and Marketing.
• Manage agency partners for design, content, research, and creative needs.
• Communicate confidently with senior leaders and technical teams.
• Operate as a strong individual contributor today.
• Help shape the PMM function and mentor junior team members as the team scales.

Qualifications

• 10+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including at least 5 years in a leadership role.
• Proven success in building differentiated narratives, leading product launches, and driving measurable revenue outcomes.
• Strong analytical and storytelling skills—able to simplify complex concepts for diverse audiences.
• Expertise in competitive intelligence, market analysis, persona development, and influencing product roadmaps.
• Executive presence with the ability to inspire and influence without formal authority.
• Experience collaborating across Product, Sales, and Marketing teams, as well as managing agency partners.
• Entrepreneurial, hands-on approach balanced with strategic vision; thrives in fast-paced, high-growth environments.