Product Marketing Data Manager

About the Role

Maslow Media Group is seeking an experienced Product Marketing Data Manager to join a high-performing team focused on driving subscriber engagement, reducing churn, and increasing customer lifetime value for our client, a leading subscription-based streaming service. In this highly visible role, you'll lead strategic initiatives that influence how millions of subscribers engage with premium content. You'll partner with marketing, analytics, CRM, engineering, and product teams to design innovative retention strategies, launch impactful testing programs, and deliver measurable business results.

Responsibilities

• Translate marketing strategies into technical requirements by partnering closely with IT and Engineering teams.
• Develop and execute customer retention and churn mitigation strategies that increase subscriber engagement and loyalty.
• Design and launch innovative testing roadmaps that uncover new opportunities to reduce churn and improve customer lifetime value.
• Lead lifecycle marketing initiatives focused on engagement, upsell, cross-sell, personalization, and automation.
• Serve as the marketing lead for subscription package strategies, representing best practices across cross-functional initiatives.
• Partner with Governance, CRM, Revenue Marketing, Engagement Marketing, Analytics, and Product teams to deliver integrated customer experiences.
• Build measurement frameworks and KPI dashboards to evaluate campaign success, subscriber retention, engagement, and revenue growth.
• Leverage customer insights, behavioral data, segmentation, and campaign performance to optimize existing customer journeys and identify new opportunities.
• Develop business cases and cost-benefit analyses that demonstrate the value of strategic initiatives.
• Provide regular updates and strategic recommendations to senior marketing leadership while proactively identifying risks and solutions.

Qualifications

• Experience developing retention, lifecycle, or churn mitigation strategies for subscription-based businesses.
• Experience communicating marketing capabilities and testing strategies to technical delivery teams and contributing to technical requirements.
• A track record of independently leading enterprise-level strategic initiatives from discovery through execution.
• Experience creating strategic roadmaps and managing complex portfolios with measurable business outcomes.
• At least 2 years of communications, lifecycle marketing, or campaign strategy experience within a mid-sized or large enterprise.
• Experience with streaming, app-based subscription, or video on demand platforms is highly preferred, though candidates from other subscription industries are encouraged to apply.

Skills

• Expertise in lifecycle marketing, customer retention, and strategic testing.
• Strong understanding of customer segmentation, behavioral marketing, personalization, and marketing automation.
• Ability to influence cross-functional stakeholders across Marketing, CRM, Governance, Revenue Marketing, Product, Analytics, Engineering, and IT.
• Experience presenting strategy, performance, and recommendations to executive leadership (AVP/VP level).
• Strong business acumen with experience developing business cases and evaluating ROI.
• Excellent problem-solving skills with a solution-oriented mindset and a passion for continuous improvement.

What Makes You Successful

• Thinks strategically while executing with precision.
• Enjoys solving complex business challenges with data and customer insights.
• Can independently build roadmaps and lead enterprise initiatives from concept through implementation.
• Communicates confidently with executives, technical teams, and cross-functional stakeholders.
• Thrives in fast-paced environments with multiple priorities.
• Has an automation-first mindset and continuously looks for smarter, more scalable solutions.
• Understands how meaningful customer communication drives engagement, loyalty, and long-term revenue.

Pay

Hourly Rate: $60.00-$75.00

Benefits

• Multiple medical plan options, along with dental and vision coverage with the choice of either a Health Savings Account (HSA) or a Health Reimbursement Account (HRA).
• Flexible Spending Account (FSA) for commuter transit costs on a pre-tax basis.
• Company-sponsored life and disability insurance.
• Voluntary benefit options for additional financial security.
• 401(k) retirement savings plan.
• Paid holidays, vacation, and sick leave.