Product Marketing Cyber GTM Manager

Join a team bringing next-generation cybersecurity technologies and strategic partnerships to market across the defense and intelligence community. As a Cyber GTM Manager, you'll translate complex technologies and strategic partnerships into compelling product positioning, customer stories, go-to-market strategies, and integrated GTM campaigns that shape market perception, engage target audiences, and drive awareness, pipeline, and growth.

About the role

You'll work at the intersection of product, technology, partnerships, sales, marketing, and executive leadership to understand emerging capabilities and turn them into clear, differentiated offerings. You'll develop and execute strategic GTM campaigns that bring together executive messaging, thought leadership, social and digital content, customer engagement, partner communications, events, and sales activation. This includes coordinating executive LinkedIn campaigns and messaging for Booz Allen and strategic technology partners, ensuring consistent and compelling storytelling to the market.

From developing product narratives and customer pitch decks to shaping executive communications, launching partner campaigns, and building sales enablement materials, you'll help define how we tell the story, who we tell it to, and how we turn that story into market engagement and pipeline.

You'll partner closely with product and engineering teams to understand what we're building, strategic technology partners to develop joint market opportunities, and sales teams to understand what customers need to buy. You'll turn those inputs into compelling stories and practical tools—including pitch decks, slick sheets, pricing materials, battlecards, solution briefs, executive messaging, social content, campaigns, and other assets that help our teams engage customers and win business.

This is a strategic, hands-on role for a strong communicator and storyteller who can move comfortably between technology, strategy, marketing, partnerships, and sales—someone who can take a complex capability, understand why it matters, and build the narrative, campaign, and sales motion that brings it to life for customers, executives, partners, and sellers.

Responsibilities

• Develop and execute strategic GTM campaigns for technology products, software platforms, services, or strategic partnerships, including defining target audiences, campaign strategies, messaging, coordinating content and communications across channels, activating sales and partners, and measuring campaign performance.
• Develop executive and customer narratives for complex technology, translating technical capabilities into clear value propositions, use cases, differentiators, and mission or business outcomes.
• Coordinate executive communications and social media campaigns, including LinkedIn messaging and content for senior leaders, technology partners, and corporate brands.
• Create customer-facing and executive-level presentations, including pitch decks, solution presentations, executive briefings, partner presentations, and materials used in customer engagements.
• Develop sales and marketing enablement content, such as slick sheets, solution briefs, pricing sheets, battlecards, sales plays, discovery guides, or case studies.
• Define product positioning, messaging, packaging, and commercialization strategies, including target customers, use cases, value propositions, product bundles, SKUs, or pricing.
• Conduct market, customer, or competitive analysis to inform product positioning, campaign strategy, target accounts, partnership strategy, or GTM decisions.
• Work directly with sales, account, business development, executive, or partner teams to support customer engagements, account strategies, opportunity development, campaigns, or active pursuits.

Requirements

• 7+ years of experience in product marketing, go-to-market strategy, strategic communications, or strategic partnerships.
• 7+ years of experience developing and executing strategic GTM campaigns for technology products, software platforms, services, or strategic partnerships.
• Experience developing executive and customer narratives for complex technology.
• Experience developing and coordinating executive communications and social media campaigns, including LinkedIn messaging for senior leaders and corporate brands.
• Experience creating customer-facing and executive-level presentations (e.g., pitch decks, solution presentations, executive briefings).
• Experience developing sales and marketing enablement content (e.g., slick sheets, solution briefs, pricing sheets, battlecards).
• Experience conducting market, customer, or competitive analysis to inform GTM decisions.
• Ability to obtain a Secret clearance.
• Bachelor’s degree in Business, Marketing, Communications, Public Relations, Journalism, or Public Policy.

Preferred Qualifications

• Experience developing GTM strategies and campaigns for federal, Department of Defense, or Intelligence Community customers, or for defense sector technology companies and startups.
• Experience developing joint GTM strategies and executive-led campaigns with technology partners, including co-branded content, executive messaging, LinkedIn or social media campaigns, thought leadership, co-selling, events, demand generation, or channel programs.
• Experience marketing AI, cybersecurity, cloud, autonomy, data, software, or other technically complex products and platforms.
• Experience supporting product launches, new market entry, RFPs, competitive evaluations, capture activities, whitepapers, or thought leadership campaigns.
• Master's degree in Business, Marketing, Communications, Strategy, or a related field.

Benefits

• Health, life, disability, financial, and retirement benefits.
• Paid leave, professional development, tuition assistance, work-life programs, and dependent care.
• Recognition awards program for exceptional performance and superior demonstration of company values.

Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits.

Pay

Salary is determined by various factors, including location, education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD).

Schedule

This posting will close within 90 days from the posting date.

Work models may include remote, hybrid, or onsite:

• Remote: Generally virtual, with occasional in-person requirements at a Booz Allen or customer facility.
• Hybrid: Frequent work from a Booz Allen facility, with potential customer site visits as needed.
• Onsite: Work primarily performed at a Booz Allen office or customer facility, with direct collaboration required.