Product Manager - YellowFin
IDERA Software · Austin, TX · 2 mo ago
RemoteRemoteEducationFull-time
Responsibilities
- Be the internal authority on the ISV embedded analytics buyer – deeply understand how ISVs evaluate, purchase, embed, brand, and monetize analytics within their SaaS products.
- Conduct ongoing customer discovery through interviews, customer calls, advisory boards, and win/loss analysis to maintain a sharp understanding of customer needs, buying criteria, and unmet problems.
- Monitor the competitive landscape across embedded BI and analytics – track competitors, emerging players, and technology trends, and translate those insights into strategic recommendations.
- Synthesize customer and market intelligence into clear, compelling narratives that inform product strategy, roadmap priorities, and go-to-market positioning.
- Own and shape the Yellowfin product strategy for the ISV and embedded analytics segment, ensuring the roadmap reflects real market opportunities and is differentiated against the competition.
- Partner with engineering leadership to translate strategic priorities into a well-sequenced roadmap, clearly communicating the 'why' behind prioritization decisions to internal stakeholders.
- Define and articulate compelling product positioning and value propositions that resonate with ISV buyers, their technical evaluators, and the end users of embedded analytics.
- Identify and evaluate opportunities for new capabilities, partnerships, or market expansions that align with Yellowfin's embedded analytics growth strategy.
- Communicate product strategy and roadmap confidently to executive leadership, sales, and marketing – ensuring all teams are aligned and energized around a shared direction.
- Work closely with sales teams to help them identify, qualify, and win ISV opportunities – providing the customer and product knowledge that gives them confidence in competitive situations.
- Help product marketing create sales enablement materials including personas, use cases, competitive battle cards, and solution narratives tailored to the ISV embedded analytics buyer journey.
- Participate in strategic sales cycles as a product expert – joining customer conversations, delivering product demos, and helping prospects understand how Yellowfin solves their specific embedded analytics challenge.
- Partner with marketing to develop messaging, campaigns, and content that effectively reaches ISV buyers and positions Yellowfin as the preferred embedded analytics platform.
- Support successful product launches by coordinating go-to-market readiness across sales, marketing, and customer success teams, including webinars, release communications, and field enablement.
Must-Have Qualifications
- Proven product management experience in a B2B SaaS or analytics software environment, with a track record of customer-led product strategy.
- Exceptional ability to engage with customers – conduct discovery, extract insight, build relationships, and translate what you learn into strategic product and go-to-market decisions.
- Strong commercial instincts – you think about winning customers, not just building features, and you understand how product strategy connects to revenue growth.
- Ability to influence without authority: establish rapport, build trust, and communicate your product vision persuasively across sales, marketing, engineering, and executive stakeholders.
- Excellent written and verbal communication skills – you can craft compelling narratives for different audiences, from a CTO evaluating an analytics SDK to a CEO reviewing a company roadmap.
- Experience working with international teams across multiple time zones and with large, matrixed organizations.
- Ability to manage multiple workstreams and competing priorities simultaneously without losing sight of strategic goals.
- Comfortable with ambiguity – able to be flexible, embrace change, and refine strategy as the market and business evolve.
- Ability to quickly absorb technical concepts – you don’t need to write the code, but you need to understand what matters to developers and architects evaluating an embedded analytics platform.
- Independent, proactive, and thorough – you take ownership of outcomes and drive them to resolution.
Important Qualifications
- Familiarity with the business intelligence, analytics, or data visualization software market.
- Experience with or understanding of embedded analytics – how ISVs integrate third-party analytics into their own SaaS platforms and what drives their buying decisions.
- Experience in a product marketing, solutions consulting, or pre-sales role within a software company – giving you a strong foundation for the sales enablement aspects of this role.
- Project management or agile delivery experience.
- Extra Bonus – Direct familiarity with Yellowfin and/or its main competitors (e.g., Sisense, Qlik, Logi Analytics, Tableau Embedded).
- Extra Bonus – Experience working with or selling to ISVs, or deep understanding of the ISV SaaS business model and how ISVs evaluate embedded technology partners.
- Extra Bonus – Familiarity with AI-driven analytics, natural language querying, or automated insights capabilities.
- Extra Bonus – Knowledge of cloud infrastructure, data warehousing, or modern data stack technologies.