Product Manager, Sponsored AR

About the role

Snap Inc. is a technology company focused on the camera as a tool to improve how people live and communicate. The Ads Platform organization drives innovation and performance across Snap’s advertising platform, empowering businesses to achieve measurable growth through advertising on Snapchat and other digital services. We are looking for a Sponsored AR Vertical Lead to define and execute the vision for Sponsored Augmented Reality (AR) across priority advertiser verticals.

Responsibilities

• Define the vision and strategy for Sponsored AR across priority advertiser verticals, identifying new opportunities to drive advertiser adoption, business outcomes, and revenue growth.
• Partner with Product, Engineering, Design, Data Science, Sales, Product Marketing, and Creative Strategy teams to develop and launch innovative Sponsored AR products and capabilities.
• Deeply understand advertiser needs, industry trends, competitive dynamics, and emerging AI technologies to inform product strategy and prioritization.
• Translate market insights and customer feedback into product roadmaps, business cases, requirements, and success metrics.
• Drive end-to-end product development, from opportunity identification and prioritization through launch, measurement, and iteration.
• Define frameworks for evaluating new vertical opportunities and prioritize investments based on customer impact, strategic value, and business potential.
• Establish success metrics and leverage experimentation and data to continuously optimize product performance and advertiser outcomes.
• Influence executive stakeholders and build alignment across cross-functional organizations around long-term Sponsored AR strategy and investment priorities.
• Partner with Product Marketing and Sales to enable successful product launches and accelerate adoption across global markets.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years of relevant experience in Product Management, Product Strategy, or Business Strategy building advertising technology, Augmented Reality (AR), AI, or other emerging technology products; or a Master’s degree and 4+ years of relevant experience.
• Demonstrated experience owning product strategy and roadmap for Ads, AR, creator, commerce, or monetization products from concept through launch.

Skills

• Strong product strategy and business acumen with the ability to identify emerging market opportunities and translate them into scalable product investments.
• Proven ability to define product strategy using customer insights, experimentation, and data-driven decision making.
• Exceptional analytical and structured problem-solving skills with experience using data to inform product decisions.
• Ability to synthesize customer, market, technical, and business inputs into a clear product vision and roadmap.
• Excellent communication and stakeholder management skills, with the ability to influence across organizations and executive audiences.
• Proven ability to lead complex, cross-functional initiatives in fast-paced and ambiguous environments.
• Passion for Augmented Reality, AI, and advertising innovation, with a strong customer-centric mindset.

Preferred Qualifications

• Experience partnering closely with Engineering, Design, Data Science, Product Marketing, and Sales to deliver customer-facing products at scale.
• Experience building advertising products across creative, commerce, measurement, or performance marketing, with a deep understanding of advertiser needs and business outcomes.
• Experience defining product strategy for emerging technologies such as Augmented Reality, Generative AI, or spatial computing.
• Strong understanding of AI technologies, including multimodal models, computer vision, generative media, and LLMs and their applications to advertising and immersive experiences.
• Demonstrated success incubating zero-to-one products or scaling innovative product areas in rapidly evolving technology spaces.
• Experience influencing executive stakeholders and driving alignment across cross-functional organizations to bring new products to market.

Schedule

This role follows a "default together" policy, requiring team members to work in an office 4+ days per week.

Pay

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.

• Zone A (CA, WA, NYC): $209,000–$313,000 annually.
• Zone B: $199,000–$297,000 annually.
• Zone C: $178,000–$266,000 annually.

This position is eligible for equity in the form of RSUs.

Benefits

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that let you share in Snap’s long-term success.