Product Manager, Sponsored AR

About the role

Snap Inc. is a technology company focused on the camera as a tool to improve communication and human progress. The Ads Platform organization drives innovation and performance across Snap’s advertising platform, empowering businesses to achieve measurable growth. We’re seeking a Sponsored AR Vertical Lead to define and execute the vision for Sponsored Augmented Reality (AR) across priority advertiser verticals.

Responsibilities

• Define the vision and strategy for Sponsored AR across priority advertiser verticals, identifying new opportunities to drive advertiser adoption, business outcomes, and revenue growth.
• Partner with Product, Engineering, Design, Data Science, Sales, Product Marketing, and Creative Strategy teams to develop and launch innovative Sponsored AR products and capabilities.
• Deeply understand advertiser needs, industry trends, competitive dynamics, and emerging AI technologies to inform product strategy and prioritization.
• Translate market insights and customer feedback into product roadmaps, business cases, requirements, and success metrics.
• Drive end-to-end product development, from opportunity identification and prioritization through launch, measurement, and iteration.
• Define frameworks for evaluating new vertical opportunities and prioritize investments based on customer impact, strategic value, and business potential.
• Establish success metrics and leverage experimentation and data to continuously optimize product performance and advertiser outcomes.
• Influence executive stakeholders and build alignment across cross-functional organizations around long-term Sponsored AR strategy and investment priorities.
• Partner with Product Marketing and Sales to enable successful product launches and accelerate adoption across global markets.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years of relevant experience in Product Management, Product Strategy, or Business Strategy building advertising technology, Augmented Reality (AR), AI, or other emerging technology products; or a Master’s degree and 4+ years of relevant experience.
• Demonstrated experience owning product strategy and roadmap for Ads, AR, creator, commerce, or monetization products from concept through launch.

Skills

• Strong product strategy and business acumen with the ability to identify emerging market opportunities and translate them into scalable product investments.
• Proven ability to define product strategy using customer insights, experimentation, and data-driven decision making.
• Exceptional analytical and structured problem-solving skills with experience using data to inform product decisions.
• Ability to synthesize customer, market, technical, and business inputs into a clear product vision and roadmap.
• Excellent communication and stakeholder management skills, with the ability to influence across organizations and executive audiences.
• Proven ability to lead complex, cross-functional initiatives in fast-paced and ambiguous environments.
• Passion for Augmented Reality, AI, and advertising innovation, with a strong customer-centric mindset.

Preferred Qualifications

• Experience partnering closely with Engineering, Design, Data Science, Product Marketing, and Sales to deliver customer-facing products at scale.
• Experience building advertising products across creative, commerce, measurement, or performance marketing, with a deep understanding of advertiser needs and business outcomes.
• Experience defining product strategy for emerging technologies such as Augmented Reality, Generative AI, or spatial computing.
• Strong understanding of AI technologies, including multimodal models, computer vision, generative media, and LLMs and their applications to advertising and immersive experiences.
• Demonstrated success incubating zero-to-one products or scaling innovative product areas in rapidly evolving technology spaces.
• Experience influencing executive stakeholders and driving alignment across cross-functional organizations to bring new products to market.

Schedule

This role follows a “default together” approach, requiring team members to work in an office 4+ days per week.

Pay

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.

• Zone A (CA, WA, NYC): $209,000–$313,000 annually.
• Zone B: $199,000–$297,000 annually.
• Zone C: $178,000–$266,000 annually.

This position is eligible for equity in the form of RSUs.

Benefits

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that let you share in Snap’s long-term success.