Product Manager, Open‑loop Commerce Ads NA Market (Mandarin Speaker)

About the role

The Commerce Ads Product team at TikTok is dedicated to building advertising solutions that connect businesses with customers at the moment of discovery. This role focuses on the North America market, bridging TikTok's content with external retail sites, third-party marketplaces, and physical stores.

Responsibilities

• Define and execute the roadmap for open-loop commerce ads, specifically for U.S. DTC brands, large-scale retailers, and third-party marketplaces.
• Manage the ad experience from initial discovery and consideration to off-platform conversion and retention.
• Build self-service tools for bidding, targeting, and optimization to help advertisers hit ROAS and CPA targets.
• Manage products utilizing understanding of Signal, Identity, and Attribution models to address performance gaps between 1p, 2p, and 3p platforms.
• Translate technical requirements into business value for sales teams and clients, while working with R&D to resolve business blockers.

Qualifications

• Minimum Qualifications: Bachelor's degree or above; 3+ years of experience in commercial products is highly preferred. 3+ years of Product Management experience, with at least 1+ years directly in Performance Advertising, Retail Media, or a closely related AdTech space.
• Technical Proficiency: Strong understanding of tracking technologies, server-to-server APIs, attribution and measurement models (MTA, MMM, lift study, etc.).
• Strategic Mindset: Proven ability to analyze the competitive U.S. marketplace landscape, identify opportunities for differentiation, and build a product strategy that leads to winning in a crowded space.
• Strategic Analysis: Ability to analyze the U.S. retail landscape and identify specific product opportunities for differentiation.
• Execution: Proven track record of shipping advertising products in high-growth environments.
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion.