Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)

Responsibilities

The Search Ads team sits within the Global Monetization Product Technology (GMPT) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. TikTok search is growing rapidly and becoming more and more attractive to users by providing interesting, useful and relevant video search results. These solutions aim to improve the search traffic monetization efficiency.

• Lead product strategy for search ads under content and service verticals (e.g travel, entertainment, local services) and drive product upgrades to build differentiated competitive advantages
• Optimize search traffic strategy in search ads, focusing on search intent understanding, relevance, user journey, and related areas to improve user experience and advertiser ROI
• Lead innovative AI exploration in search ad scenarios and drive 0 to 1 product delivery, such as agentic transactions, while designing ad formats tailored to vertical industries
• Work cross-functionally with engineering, data, sales, and other teams to scale products from R&D to commercial deployment
• Use a data-driven approach to define core metrics, build A/B testing systems, continuously iterate the product, and partner with commercial teams to drive scaled customer adoption

Qualifications

• Bachelor’s degree or above in computer science, mathematics, statistics, economics, or related fields; candidates from other majors with equivalent practical capabilities are also welcome
• 3 years of search advertising experience, with deep expertise across the full ad serving chain and ecosystem, including recall, ranking, bidding, creative, and ad formats. Experience in travel, entertainment, local service ads strategy is preferred.
• Hands-on experience applying AI in search advertising scenarios, including but not limited to query understanding, ad relevance modeling, and generative ad creative, with strong understanding of AI productization paths
• Strong data-driven mindset, excellent cross-functional collaboration skills, international communication ability, and strong written documentation skills.
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English‑speaking regions as well as Chinese‑speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese‑speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross‑cultural collaboration and market expansion.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Pay

The base salary range for this position in the selected city is $185,600 - $295,200 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

• Employees have day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)