Jobs · Marketing · Wisconsin

Product Manager - New Product Development

Trystar · Waukesha, WI · 3 wk ago
MarketingFull-time

About the role

The Offering Manager – IOI (IOI) is a critical role at Trystar, responsible for leading the company's new offering development agenda. This includes identifying market opportunities, validating these opportunities, and ensuring that Trystar's innovation investment is directed towards solutions that customers will buy and that Trystar can win.

Responsibilities

  • Build and maintain a disciplined pipeline of new offering opportunities, prioritized by market size, strategic fit, competitive differentiation, and feasibility within Trystar’s capability base.
  • Develop investment-grade business cases — market validation, customer evidence, competitive landscape, financial modeling, and build/partner/buy analysis — that drive confident go/no-go decisions.
  • Own the stage-gate framework that advances programs from concept to pilot to commercial launch, ensuring appropriate validation at each stage and clear accountability for outcomes.
  • Define the readiness requirements for new solutions transitioning to OM-Commercial/Demand ownership, ensuring positioning, pricing inputs, and sales enablement are in place before launch.

Qualifications

  • 7+ years of experience in product management, innovation management, new business development, or offering development in a B2B industrial, electrical, or technology-intensive business.
  • Demonstrated track record of identifying, validating, and commercializing new solution offerings that generated measurable revenue impact.
  • Strong market research and customer discovery skills — able to conduct VOC, synthesize qualitative and quantitative data, and build investment-grade business cases from primary research.
  • Experience with agile, scrum, stage-gate or phase-gate new offering development processes with accountability for program governance and cross-functional coordination.
  • Financial modeling capability — market sizing, P&L projection, and investment return analyses that withstand executive scrutiny.
  • Comfort operating under significant ambiguity where neither the problem nor the solution is fully defined — requiring intellectual resilience and fast, iterative thinking.
  • Proven ability to integrate AI tools (e.g., Claude, ChatGPT, Copilot) into core workflows — research, modeling, communications, synthesis — with demonstrated examples of how AI accelerated output quality or speed.

Preferred Skills

  • Experience in electrical power systems, energy transition, industrial automation, or adjacent technology-intensive markets with direct involvement in launching new solution offerings.
  • Technical depth in power electronics, digital/software systems, energy storage, or related fields sufficient to engage credibly with RDE and Application Engineering teams.
  • Experience evaluating technology acquisition targets or strategic partnerships as inputs to a new offering pipeline.

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