Product Manager, New Business - Pico Rivera, CA

About the role

This is a hands-on Product Manager role on our New Business team. You’ll help find, validate, and launch new categories for Feit Electric — lighting and beyond — with a focus on growing our business with our top retail partners, online, and through DTC. You’ll own specific categories and workstreams end-to-end: researching the opportunity, building the business case, partnering with factories, and helping move products to market.

Responsibilities

• Research & validate new categories – Identify high-potential categories where Feit can win at key retailers; size the opportunity, analyze the competitive landscape, study shelf resets, and gather consumer and buyer input to test the thesis. Build clear, well-supported business cases — revenue potential, cost structure, margin profile, and strategic fit.
• Support product development from factory to launch – Find, evaluate, and qualify manufacturers (primarily in Asia), assessing capability, capacity, and reliability. Prepare cost analyses and supplier comparisons, and support cost negotiations. Define specs in enough detail to execute: dimensions, materials, certifications (UL, ETL, FCC), packaging — and help manage the timeline from samples through first PO.
• Help drive success at retail – Learn how our retail partners evaluate new items — the winning item/program story, pricing and value, seasonal vs. permanent program — and help build retail-ready materials: item concepts, packaging, pricing, category rationale, and sell-through projections. Partner with the business unit and sales team to help present new items and move the product pipeline forward.
• Support the full product lifecycle – Help manage products from concept through launch and into portfolio management — track SKU performance and sell-through, flag risks early, and support EOL and next-gen planning. Feed reviews, returns, and buyer feedback back into the next round of decisions.
• Maintain market & competitive intelligence – Run regular market scans, analyze competitive SKUs, monitor trends, and help maintain a prioritized pipeline of new category ideas.

Requirements

• How you operate (most important) – Self-directed and comfortable with ambiguity; strong ownership; solid analytical instincts; clear communicator; generative — you improve the plan and bring ideas, not just execute instructions.
• What you’ve done – ~3–5 years in product management, category management, business development, sourcing, or a related role — ideally in consumer products, consumer electronics, or retail-focused roles. Some exposure to bringing physical products to market and working with manufacturers, especially in Asia — or a strong, demonstrable aptitude for it. Comfortable having a working conversation with a supplier in China, Thailand, Cambodia, or Vietnam about cost, lead times, tooling, and quality. Experience selling to or working with big-box retailers a plus. Bachelor’s in Business, Engineering, or a related field.

Nice to have

• DIY & Club exposure: experience with placed items, planograms/programs, or buyer interaction.
• Experience in adjacent consumer categories: lighting, holiday décor, automotive accessories, fans, mirrors, or flashlights.
• Exposure to smart / connected products.

Benefits

• A competitive benefits package including medical, dental, vision, 401k, and paid time off.

Pay

Salary Range: $120,000.00 to $150,000.00 annual salary (exempt)

Schedule

This role is fully onsite Monday through Friday in our Pico Rivera, CA office — it's how our fast-moving, hands-on team works. The position does not offer a relocation package. No remote work available for this position.