Product Manager – Marketing Activation Services

Key Responsibilities

• Define product vision and roadmap for marketing activation capabilities across media and email channels, aligned with key performance outcomes such as attributed vehicle sales, vehicle sales lift, and ROAS.
• Manage relationships with technology partners, media vendors, and platform providers to ensure seamless integrations, optimize media buying strategies, and leverage best practices in channel activation.
• Implement activation features: Media - audience syncing with ad platforms, conversion tracking, and feedback loops; Email - ESP integration and offline-to-online engagement.
• Develop measurement and reporting strategies, focusing on omni-channel attribution and actionable performance insights.
• Cook up go-to-market efforts with Sales, Marketing, and Customer Success teams, including positioning, pilot programs, launch plans, and customer enablement.
• Operate as a cross-functional leader: prioritize effectively, communicate clearly, manage tradeoffs, and ensure timely, high-quality delivery.
• Ensure privacy and compliance are integral to product design, including handling consent, preferences, and adherence to automotive outreach regulations.

Required Qualifications

• 3–6+ years of Product Management experience marketing technology, adtech, data platforms, or activation products.
• Proven experience building marketing activation products—including campaign orchestration, channel integrations, and measurement tools.
• Strong knowledge of media activation and performance marketing concepts such as targeting, pixels/events, conversion tracking, and platform constraints.
• Experience managing relationships with vendors and media partners, including negotiating integrations, evaluating platform capabilities, and optimizing media buying strategies.
• Data-driven mindset: ability to define KPIs, interpret results, and prioritize based on insights.
• Awareness of privacy and compliance considerations impacting activation, such as consent management and regulations like CAN-SPAM/TCPA.
• Excellent stakeholder management and communication skills, capable of aligning cross-functional teams and customer stakeholders around shared goals.
• A customer-centric approach with a track record of translating ambiguous problems into clear product requirements and successful outcomes.