Product Manager - Marastar

About the role

We are seeking a Product Manager – Specialty Tires & Wheels to join our team. This is a hands-on role responsible for leading the strategy and execution of our specialty tire and wheel portfolio.

Responsibilities

• Analyze market trends, customer needs, and competitive offerings to identify new product opportunities
• Define product specifications, including size, tread patterns, load ratings, materials, and performance requirements
• Partner with engineering and sourcing teams to develop cost-effective, high-performance products
• Manage SKU assortment, including rationalization and expansion based on demand, margin, and market trends
• Support development and execution of go-to-market strategies, including pricing, positioning, and channel alignment (retail, distribution, e-commerce)
• Maintain product performance, sales data, and profitability to optimize portfolio results
• Collaborate with supply chain partners to ensure product quality, availability, and cost targets are met
• Partner with sales and marketing to develop product messaging, content, and customer-facing materials
• Stay informed on industry trends, materials, and manufacturing processes to inform product strategy
• Drive continuous improvement across product development and portfolio management

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or related field (or equivalent experience)
• 4+ years of product management experience, preferably with physical products (consumer durable goods, hardware, outdoor, or industrial equipment)
• Strong analytical skills with the ability to interpret sales, market, and operational data
• Experience working cross-functionally with engineering, sourcing, and commercial teams
• Proven ability to manage a large SKU portfolio and make data-driven assortment decisions
• Experience in lawn & garden, material handling, outdoor power equipment, or related categories preferred
• Familiarity with product specifications (e.g., load capacity, materials, performance standards) and manufacturing/global sourcing preferred
• Experience supporting retail or distribution channels (e.g., home improvement, farm & fleet, industrial supply) preferred
• Strong communication and collaboration skills across all levels of the organization
• Highly organized and detail-oriented, with the ability to manage multiple priorities
• Customer-focused mindset with strong ownership and accountability
• Effective problem-solving and critical thinking skills
• Team-oriented approach with a continuous improvement mindset