Product Manager (Licensing)
Position Overview
Key Responsibilities
Qualifications & Experience
What We Offer
Schedule
Work Location
About RMS
RMS International (USA) is a fast-growing toy and consumer products company headquartered in North Andover, Massachusetts. For over 40 years, RMS has developed innovative, trend-driven toys, arts & crafts, novelty, outdoor, and licensed products sold through major retailers including Walmart, Target, Five Below, Dollar Tree, Dollar General, and more.
If you are obsessed with toys, trends, entertainment, licensing, and consumer products — this is where you belong.
Position Overview
RMS USA is seeking a highly motivated, trend-driven Product Manager (Licensing) to help manage and grow our expanding inbound licensing portfolio across multiple product categories and retail channels.
This role is ideal for someone with a strong passion for toys, pop culture, entertainment, and consumer products who understands what consumers want next. The Product Manager (Licensing) will play a key role in identifying whitespace opportunities, driving licensed product strategy, managing licensing relationships, and supporting innovative product development from concept through retail execution.
This individual will collaborate cross-functionally with Licensing, Sales, Creative, Product Development, Purchasing, and Operations teams to ensure successful execution of category strategies and licensed product launches.
Key Responsibilities
- Manage licensed brand portfolios across multiple product categories and retail channels
- Identify whitespace opportunities, emerging trends, and credible licensing partners to support category growth and expansion
- Maintain a strong understanding of the North American merchandise licensing landscape, including retail dynamics, consumer insights, competitive trends, and entertainment properties
- Lead licensed product line development from concept through retail execution, ensuring alignment with brand objectives and consumer trends
- Own day-to-day relationships with licensors and partners across line planning, product development, approvals, and go-to-market execution
- Support the review, analysis, and negotiation of licensing business terms and contracts in partnership with internal stakeholders
- Track and analyze category, product, and licensee performance to help guide business decisions and optimize portfolio performance
- Monitor licensing and product performance while identifying opportunities for category extensions, expanded rights, and portfolio growth
- Proactively identify risks, challenges, and performance gaps while working cross-functionally to implement solutions
- Collaborate closely with Sales, Creative, Product Development, Purchasing, and Operations teams to ensure aligned execution of category strategies
- Drive collaboration across internal teams to support cohesive brand storytelling and successful go-to-market execution
- Support product innovation and creative direction by leveraging toy industry knowledge, trend insights, manufacturing understanding, and consumer behavior
- Partner with Sales on promotional programs, line reviews, presentations, and key customer moments
- Participate in market research, trend shopping, trade shows, and competitive analysis to identify future opportunities
- Maintain strong communication with licensors and partners through regular business updates, approvals, and development checkpoints
- Help identify and resolve challenges related to product development timelines, approvals, and execution
- Ensure licensed products align with brand standards, consumer expectations, retailer needs, and RMS quality standards
Qualifications & Experience
- 3–5 years of experience in consumer products, product management, brand management, or category management
- Must have a passion for toys, entertainment brands, collectibles, gaming, social trends, and product innovation
- Toy, hardlines, entertainment, or licensed consumer products experience strongly preferred
- Strong understanding of licensing, retail dynamics, pop culture, consumer trends, and brand positioning
- Strong knowledge and experience with product development process
- Must have a demonstrated ability to manage multiple partners, priorities, and projects simultaneously in a fast-paced environment
- Strong communication, organization, analytical, and relationship-management skills
- Able to balance creativity with commercial decision-making
- Collaborative, proactive, and solutions-oriented mindset
- Experience navigating cross-functional product development timelines and approvals processes
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
- Bachelor’s degree in Business, Marketing, or a related field preferred
What We Offer
- Opportunity to join one of the fastest-growing companies in the toy industry
- Collaborative, energetic, and creative work environment
- Career growth and development opportunities
- Competitive compensation and benefits package
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Bonus opportunities tied to individual and company performance
Schedule
Full-time
Work Location
In person — North Andover, MA