Product Manager II - LATAM Consumer Projectors

Key Responsibilities

• Product Portfolio Management
  • Serve as the subject matter expert for product specifications, features, competitive positioning, and technical differentiators.
  • Drive portfolio strategy based on customer insights, market research, competitive analysis, and business performance metrics.
  • Evaluate product performance (revenue, margin, market share, Net ASP, volume) and recommend optimization actions.
  • Provide structured feedback and requirements to Corporate (Japan) to influence future product development and roadmap decisions.
  • C Conduct product benchmarking and competitive analysis to ensure strong market positioning.
• Strategic Initiatives & New Product Launches
  • Identify and develop new market opportunities and growth initiatives.
  • Lead go-to-market strategy for new printers, accessories and services.
  • Define value propositions, target segmentation, product positioning, and pricing strategy.
  • Develop comprehensive business cases, including financial modeling and profitability analysis.
  • Coordinate cross-functional launch plans with Sales, Marketing, Marcom, Supply Chain, and Service teams.
• Sales Office Support & Regional Alignment
  • Provide strategic and technical support to Latin America Sales Offices.
  • Develop and deliver product training materials and competitive comparison tools.
  • Collect and synthesize customer and channel feedback to inform product and marketing strategies.
  • Act as liaison between Latin America and Corporate Product Teams.
  • Communicate regional market requirements, customer insights, and competitive dynamics.

Qualifications

• Product Lifecycle Management
• Market & Competitive Analysis
• Strong Communication Skills
• Financial Analysis & Business Case Development
• Data-Driven Decision Making
• High Ownership & Accountability
• Entrepreneurial Mindset
• Strategic Thinking & Business Acumen

Work Environment

This role is based in Los Alamitos, CA and requires close collaboration with regional Sales Offices across Latin America and Corporate teams in Japan. Occasional travel may be required. English and Spanish are required; Portuguese is desirable.